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10 common user
experience mistakes
   startups make
     (and how to avoid them)
Laurence McCahill
Digital Product Designer, Spook Studio
http://www.flickr.com/photos/quinnanya/3588989219/
IMPROVE PRODUCTS
HAďY
http://www.flickr.com/photos/crazyunclejoe/686220770/
                                                        CUSTOMERS
TRANSFORM YOUR
BUSINEĒ


http://www.flickr.com/photos/safari_vacation/5961260280/
POSITIVE PR
=FRĄ MARKETING


http://www.flickr.com/photos/safari_vacation/5961260280/
http://farm5.static.flickr.com/4145/5052764617_d11ca68a4e.jpg
WHAT UX
CAN’T SOLVE
CRAďY
                                                                  PRODUCT


http://www.bazaarvoice.com/blog/wp-content/uploads/1089183.jpg
PđR
http://www.flickr.com/photos/xracz/1172356402/
                                                 TEAM
1
GREAT EXPERIENCE,
 WRONG PRODUCT
2
DOING IT Tđ LATE
(AND HALF-HEARTEDLy)
STRATEGY


          STARTUP
         DREAM TEAM
design                technology
3
NO CLEAR
VALUE PROPOSITION
4
LACK
OF FOCUS
5
NOT ENOUGH OBSERVATION
      ‘IN THE WILD’
THE $300M BUēON



http://www.flickr.com/photos/lucamascaro/4642288538/
6
FORMS
FROM HEĎ
7
LEēING DEVELOPERS
   WRITE COPY
8
NO STORY,
NO PERSONALITY
9
TECHNOLOGY AS
  A BAĔIER
10
LAUNCHING Tđ SđN
   (OR Tđ LATE)
STEALTH MODE
IN SUČARY
(HOW TO GET IT RIGHT)
BUILD THE RIGHT PRODUCT
BEFORE THE PERFECT ONE
INVOLVE UX EARLY
  IN THE PROCEĒ
HAVE A CLEAR
VALUE PROPOSITION
FOCUS, FOCUS, FOCUS
TEST & REFINE
 WITH USERS
MAKE FORMS FUN
MICROCOPY IS
YOUR FRIEND
DEVELOP A
PERSONALITY
MAKE TECHNOLOGY
     HUMAN
SHIP IT
(& START LEARNING)
spookstudio.com

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10 common UX mistakes startups make (and how to avoid them)