Lightening lean startup

2,164 views

Published on

From our first happy startups workshop in Brighton

Published in: Business
2 Comments
6 Likes
Statistics
Notes
No Downloads
Views
Total views
2,164
On SlideShare
0
From Embeds
0
Number of Embeds
413
Actions
Shares
0
Downloads
76
Comments
2
Likes
6
Embeds 0
No embeds

No notes for slide

Lightening lean startup

  1. 1. the happy startup school Lightening lean startup
  2. 2. what we’ll cover•  the importance of a clear vision & purpose•  create & iterate your business model•  how to define your early adopters•  why you need to ‘get out of the building’!•  ways to test out your ideas quickly•  what an mvp is and how to define it
  3. 3. 1.vision & purpose
  4. 4. “your passion is ignited by your purpose, & your vision enables you to apply that spark to change the world.”
  5. 5. “Brands with a clear purpose havea real strength to them.they havea reason for being. and if there’sno why, there’s no wind”david hieatt, do lectures / howies
  6. 6. having a clear purpose helps…• ..explain why your company exists• ..people to rally around your cause• ..build a strong brand• ..adapt your product/service• ..speed up decision making
  7. 7. our purpose:to help entrepreneurs in the making turn their passion into profits
  8. 8. our vision: a world with better businesses,happier teams & delighted customers
  9. 9. “to organize the world‘sinformation and make ituniversally accessible and useful.”
  10. 10. “to be the pulse of the planet”
  11. 11. “to be earth’s mostcustomer- centric company”
  12. 12. exercise 1: interviews
  13. 13. • a new initiative help entrepreneurs turn their passion into profits• business has a bad name / most startups fail / people hate their jobs• a world with happier business, employees & customers• happy, loved, inspired, passionate
  14. 14. exercise 2: pitch & vote
  15. 15. Exercise 3: cheery postcard
  16. 16. 2. visualise your business plan
  17. 17. “Life’s too short to build something nobody wants”Ash Maurya, Running Lean
  18. 18. Waterfall = risky!Chart by @lfittl
  19. 19. Lean = shorter cyclesChart by @lfittl
  20. 20. Lean startup
  21. 21. 3 stages of a startup
  22. 22. 1 Problem/solution fit
  23. 23. 1 2 Problem/ Product/solution fit market fit
  24. 24. 1 2 3 Problem/ Product/ Scalesolution fit market fit
  25. 25. 1 2 3 Problem/ Product/ Scale solution fit market fitFocus: Validated learningExperiments: Pivots
  26. 26. 1 2 3 Problem/ Product/ Scale solution fit market fitFocus: Validated learning Focus: GrowthExperiments: Pivots Experiments: Optimisations
  27. 27. “Customers don’t care about your solution.They care about their problems.”Dave McClure, 500 Startups
  28. 28. Exercise 4: define top 3 problems/needs
  29. 29. Exercise 5: define your early adopters
  30. 30. 3. customer development
  31. 31. @clevergirl 
  32. 32. user personasvisualise your audience
  33. 33. @trikro 
  34. 34. Exercise 6: create 2 personas
  35. 35. user storieswhat can customer x do with your product?
  36. 36. @trikro 
  37. 37. exercise 7: create 6 user stories
  38. 38. time to get out of the building!
  39. 39. “bad news gets worse the longer you leave it”Rob Fitzpatrick, Dex.io
  40. 40. http://www.youtube.com/watch?v=szr0ezLyQHY
  41. 41. 4.the search for product-market fit
  42. 42. have i made something people want?• fake it, before you bake it – create prototypes – run experiments. be creative!• start with the core features (MVP)• what will you measure?
  43. 43. landing page tools
  44. 44. testing tools
  45. 45. Exercise 8: define your core features
  46. 46. wrapping up
  47. 47. • define your vision & purpose• create & iterate your business model• define your early adopters• listen more than you talk• fake it before you make it• have fun along the way!
  48. 48. thanks! We’re helping a new breed of entrepreneur to realise their dreams.Startups that put people first and measure success in happiness, as well as profits. @happystartups www.thehappystartupschool.com

×