Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

6 Facebook Risk Management for Schools

2,946 views

Published on

Part 6 of 7 parts.
Presented by The sponsor-ed Group
Seminar: The PD for Schools Looking to Create a Facebook Page: March 2013

  • Be the first to comment

  • Be the first to like this

6 Facebook Risk Management for Schools

  1. 1. 6. Risk Management© The sponsor-ed Group March 2013 ‘The PD for Schools Looking to Create a Facebook Page 1
  2. 2. Social MediaYou want engagement, but can you handle the truth © The sponsor-ed Group March 2013 ‘The PD for Schools Looking to Create a 2 Facebook Page
  3. 3. Risk Management• Playing in social media means letting go of some communications control• Social Media means allowing the community to contribute content……. praise, question, criticise, suggest• Social Media risk management needs to work across 2 spaces – Your organisation’s own social media sites (facebook, blog etc) – Others social media sites - you’re being spoken of © The sponsor-ed Group March 2013 ‘The PD for Schools Looking to Create a 3 Facebook Page
  4. 4. Risk Management by 3 mechanisms POLICY TECHNOLOGY LAW Managing humans Limiting access Telecommunications Act 474Asking for compliance Moderation Brodie’s Law 3 strikes Banning © The sponsor-ed Group March 2013 ‘The PD for Schools Looking to Create a 4 Facebook Page
  5. 5. Risk Management 3 mechanisms POLICY TECHNOLOGY LAWPlease I’m stopping you You’re nicked © The sponsor-ed Group March 2013 ‘The PD for Schools Looking to Create a 5 Facebook Page
  6. 6. POLICYEmployee Social Media policy (generally in place in education sector/government)Social Media monitoring action plan What if’s with negative, derogatory comments in other’s spacesSite Code of Conduct Establishes rules, etiquette, tone and provides recourse to counsel an offender © The sponsor-ed Group March 2013 ‘The PD for Schools Looking to Create a 6 Facebook Page
  7. 7. TECHNOLOGY2 phasesSetup• Limit community posting ability – comments only (max security)• Use profanity filter• Block listModeration• All activity goes to the admin’• Removal of comment• Block/ban users posting - serious breaches• Take site down © The sponsor-ed Group March 2013 ‘The PD for Schools Looking to Create a 7 Facebook Page
  8. 8. LAWTelecommunications Act © The sponsor-ed Group March 2013 ‘The PD for Schools Looking to Create a 8 Facebook Page
  9. 9. Facebook TermsYou will not bully, intimidate, or harass another user. © The sponsor-ed Group March 2013 ‘The PD for Schools Looking to Create a 9 Facebook Page
  10. 10. The Social Media Fire DrillWorkshop your response strategy and avoid policy on the run, although there may be learnings along the journey © The sponsor-ed Group March 2013 ‘The PD for Schools Looking to Create a 10 Facebook Page
  11. 11. Workshop 2• In groups (4 to 5), run a Social Media Fire Drilli. Create 2 serious breaches of your codeii. Take 1 scenario and prepare your response i. table the breach ii. table the people involved; internal & external iii. table your action/s iv. table what the perpetrator will see v. table how and on what grounds could the situation escalate © The sponsor-ed Group March 2013 ‘The PD for Schools Looking to Create a 11 Facebook Page
  12. 12. Scenario’s – your Facebook page Act Action • Strong criticism and/or derogatory comment • Inform Principal • Advise user of Code of Conduct (preferably verbally) • Remove comment • User continues with more criticism and/or • Remove comment/s derogatory comment • Block user • Refer to Code of Conduct (preferably verbally) • After blocking user comes back under false name • Relentless attack – take down page and report and continues attack to FacebookExamples based on setting minimum user access other than commenting on posts. Seek own legaladvice and guidance from your superiors. © The sponsor-ed Group March 2013 ‘The PD for Schools Looking to Create a 12 Facebook Page
  13. 13. It’s the moralising that will be the biggest challengeit’s always the grey, not the black & white © The sponsor-ed Group March 2013 ‘The PD for Schools Looking to Create a 13 Facebook Page
  14. 14. Here’s some greyI respect every thing the school has done for my children over the years; it’s a place we alllove but I’ve noticed a troubling change. With 3 children all of whom have been exposed tothe naplan test (2 children now twice) I have seen their behaviour worryingly change in thelead up to the tests. They are clearly stressed and all have complained that their teachersare saying that they must do a good job in the test or the school “will get into trouble”. I’vehad a look at the my school website and have noticed that the school’s results in all but onearea are considerably below the average.If this is what naplan does for schools underperforming then I’ll be left with no alternativebut to remove my children and send them to a better performing school. Stressing childrenlike this is just not on.While this is only a rumour I have heard several parents (with academically strugglingchildren) say that their teacher had in a round about way suggested that their childrencould stay home on naplan day.What’s going on? Please tell me I’ve got it wrong. © The sponsor-ed Group March 2013 ‘The PD for Schools Looking to Create a 14 Facebook Page
  15. 15. Risk Management 3 mechanisms POLICY TECHNOLOGY LAWPlease I’m stopping you You’re nicked © The sponsor-ed Group March 2013 ‘The PD for Schools Looking to Create a 15 Facebook Page
  16. 16. References• Telecommunications Act 474.17• Brodies Law Please seek own legal advice and guidance from your superiors. Advice in this presentation is general in nature © The sponsor-ed Group March 2013 ‘The PD for Schools Looking to Create a 16 Facebook Page
  17. 17. Schools and sporting groups Phoneinterested in receiving a new website P: 1300 755 010 F: +61(3) 9020 2061info@sponsor-ed.com.auwww.sponsor-ed.com.au OfficesMedia enquiries MelbourneDenis Masseni Street Level, 700 Collins Stdenis.m@sponsor-ed.com.au Docklands VIC 3008Technical enquirieshelpdesk@sponsor-ed.com.au ABN: 99 132 289 895 © The sponsor-ed Group March 2013 ‘The PD for Schools Looking to Create a Facebook Page

×