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USC Nikkei Brand Identity/Publicity Overview

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A brief overview of some techniques utilized in branding the USC Nikkei Association.

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USC Nikkei Brand Identity/Publicity Overview

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  2. 2. F cb o-e tc u li ae okcnr P bcy i it Pei s a u ue me i f te ra i tn I ra dme o s faeok s ta h v h l dpo t te ra i tn porms rv ul n n sd d m o h ogn ao , cet o y u r zi e t d o Fcbo ue h t ae e e rmo h ogn ao ’ rga . h p e zi s I od ro rmo te ra i tn a n a“u ue i t f ema l p rc a th v b e akdf te atw yaso p a te n re t po t h ogn ao ’ n u lC l r Ng ” o x p , ati ns ae en se o h p sto er t u d t h i e zi s t h, r e ip r e r polp o so eeth ee t I l cet v esh tetrdmu ie ati ns o h nte w r t gdte rmoo av es rfi h t t rflc te vn. a o ra d i o ta f ue e o s e d a l lp rc a ts w e h y ee a e h po tn li o tp ip g i d a p ae o te ae ok e s e s f no e h y r fe d wt. p erd n h F cb o n w f d o a yn te ae r n s i e i h F cb o h s l b e te h fom o cet g n resnle t nh s e enme es fh ogn ao , n a ra d ao e r f ran i epr a rl i si b t e ae ok a a o en h c i f s i t o ao p w mb r o te ra i tn a d get elf zi e h s h s enp t nF cb o i eatnb tenb adme es n gn rl mb r T ih s e e t sli te a l mp ai a b e u o ae okn rco e e or mb r a d e eame es h a h l d o od yh f y s t i w . s p if mi ap c o te ra i tna db i a ol e o m n yh teeti te el ol set fh ogn ao n ud n n n cm ui ta rflc n h raw r . zi l i t s d
  3. 3. D s nWok eig r I ae o e h rc rh r cp po tn l n v e d s nw r f te ra i tn I m f lr i p t r sc a te h v d n c aat , ad o y rmoo a a d i o ei ok o h ogn ao . a a i wt lf ms u h sh e i , d g r zi mia h ao A o e ei S i (h t h p I s a rF s, rmi e a dh v ui e te i my ok d b D s n u e P o so ,l t t , l h Pe e ) n ae tzd h m n w r. g t o l ro a u r li My ok a pi r b e i rli t o r n u l u ue h w a h w ae fa n ta t i l i o e a l , s ap r r n e, w r h s r i en n e tn o u a n aC l r S o , so cs o te th ty c l n l s p ymui l ef ma cs ma l y ao t l p ay v v a c o a dd n e ef ma cs I l h v ep r n e i a d cetna dh v et s e xei c min muif o r ef ma c go p. n a c p r r n e. a o ae xei c wt u i rao n ae x ni ep r n e x g s o u p r r n e ru s o s e h o i e v e i c r o A my ok a pi r b e cet f i en t o smpi , a cmf t lo t z g o t to te e . s w r h s r i en ra d o n re cnu tn I m o o a e pi i cne f h w b ma l y e rt o rb min n r
  4. 4. C s Su y 2 0 Wek f e mba c ae td : 0 8 e o R me rn e O e fh o la n aee tu t2 0 ,h U CNkeWek f e mba c ia a n a o ee tta n o te n n u lvns ni 0 8 te S i i e o R me rn es cl d r f vnsh t y l k e cmme rt te i i o Eeui Od r 0 6w i l t tempi n n o 1 00 0p o lo o moa sh s n g f xc te re 9 6 h h e o h i ro me t f 2 ,0 ep f e gn v c d s e Jp n s d se t i en n cmp d r g r Wa I a a ee ecn i n rme t a s ui Wol rI n t n d . T icnep c f te vn, sekr v sre i , rwo l1 a e d e i 2 0 .F rh 2 0 ee t h e t i e o h ee ta p ae/ i cen g de n 5 t n esn 0 7 o te 0 8 vn I s re r mo e n y t cet h rcp ma r l ue F cb o a a lf m t so cs te p ae a dfi cet ema fe d ra d ad o y t is sd ae ok s p t r o h w ae h sekr n l ra d - ir n l e ea , ao m, e li y po tn l t isa dsei ayagt n nJp n s A r a d morp i oe te o r o te rmoo ama r l n p c cl t e d o - a ee mei n e ga h s vrh cus fh i ea , fi l r e a c c e p r dl d g o h ee t ei e i t te vn. o an T e 0 8sekr vn h da a e d n e f vr 5 h 2 0 p ae ee t a n t n a c o oe 7 . t

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