CIM Essex, Social Media Marketing Boot Camp. Maximising your sales and reputation through social media

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Jeremy Spiller's presentation from the CIM Essex Social Media Marketing Boot Camp held at Anglia Ruskin University on 12th May 2011.

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  • Which social media sites?When should you work them and how often?Why?Who should do the work?What should they do or say?What if people say nasty stuff about us?
  • Half a billion people are on FacebookI’ll tell you a secret, 5% of them are probably dead24 hours of video is uploaded to YouTube every minuteBut so what?
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  • CIM Essex, Social Media Marketing Boot Camp. Maximising your sales and reputation through social media

    1. 1. Maximising Your Sales and Building <br />Your Reputation Through Social Media<br />Jeremy Spiller May 2011<br />
    2. 2. Do you remember this…<br />Only 3 channels?<br />
    3. 3. and these?<br />…when it was raining<br />
    4. 4. And even these?<br />
    5. 5. Then along came this…<br />The Web <br />
    6. 6. And then this lot arrived…<br />
    7. 7. It’s all changing all the time<br />
    8. 8. When it comes to social media…<br />Which ones?<br />When?<br />Why?<br />Who?<br />What if?<br />What?<br />
    9. 9. And there’s lots of stats<br />
    10. 10. Half a billion blah blah blah…<br />
    11. 11. And lots of ‘gurus’, ‘experts’, ‘mavens’…<br />
    12. 12. really<br />But what does it all mean to you and me?<br />
    13. 13. The concept<br />
    14. 14.
    15. 15.
    16. 16.
    17. 17.
    18. 18.
    19. 19.
    20. 20. The Dunbar Principle<br />150<br />22,500<br />social media drives this<br />
    21. 21.
    22. 22. Why bother…?<br />
    23. 23. Marketing Effectiveness<br />
    24. 24. Marketing Effectiveness<br />Source: Forrester Research<br />
    25. 25. It’s about MUCH more than prospective customers…<br />
    26. 26. Such as…<br />Influencers<br />Referrers<br />Journalists<br />informers<br />
    27. 27. Find your listening posts<br />
    28. 28. But there are others<br />
    29. 29. How do we find them?<br />
    30. 30. Use…<br />Search<br />Alerts<br />
    31. 31. Ask<br />
    32. 32. Tweetdeck<br />Hootsuite<br />
    33. 33. Have a plan<br />
    34. 34.
    35. 35. Measure<br />
    36. 36. You need a toolbox<br />
    37. 37. Gadgets and apps<br />
    38. 38. IDs and profiles<br />
    39. 39. You need the right people<br />
    40. 40. Hubs and Spokes<br />
    41. 41. 41<br />A Hub?<br />
    42. 42. Could be Facebook Pages<br />
    43. 43. Could be a blog<br />
    44. 44. Could be a web site<br />
    45. 45. Could be a LinkedIn Group<br />
    46. 46. The content must be good<br />
    47. 47.
    48. 48.
    49. 49.
    50. 50. Social objects; issues are best<br />
    51. 51. Think User Generated Content (UGC)<br />
    52. 52. Arriving soon near you…<br />
    53. 53. Sign up page<br />Email<br />
    54. 54.
    55. 55. Fastest growing gym chain in <br />the UK<br />
    56. 56. But does it work for B2B?<br />
    57. 57. Yes<br />
    58. 58. Amex Express OPEN<br />
    59. 59. Amex Express OPEN has increased unique visitors over the past year to nearly 2 million <br />
    60. 60. And there is…<br />
    61. 61. Do you use LinkedIn?<br />
    62. 62. Have you completed your profile<br />
    63. 63. Join Groups<br />
    64. 64. And be active<br />
    65. 65. CIM Groups<br />
    66. 66. Online Marketing Excellence<br />
    67. 67. Grow relevant followers<br />Business card<br />Website<br />Email signature<br />Events<br />Collateral<br />
    68. 68.
    69. 69. Measure and track ROI<br />
    70. 70. Reputation and topics of interest<br />
    71. 71. Analytics<br />
    72. 72. If you want to pay to monitor and measure<br />Brandwatch<br />Radian6<br />
    73. 73. Or if you don’t…<br />
    74. 74. So to sum up…<br />It’s about more than prospective customers<br />Plan your strategy and set objectives then…<br />Find your listening posts<br />Sort out your toolbox<br />Think Hub and Spoke<br />Create the best content you can for your Hub<br />Engage and be active ie DO IT<br />Measure and monitor<br />
    75. 75. And you will surely go from this to this<br />
    76. 76. Thankyou and Questions<br />
    77. 77. If you’d like a copy of the digest <br />of the Forrester report…<br />
    78. 78. White Hat Media<br />info@whitehatmedia.com<br />www.whitehatmedia.com<br />01273 704771<br />To follow us on Twitter http://www.twitter.com/whitehatmedia<br />My LinkedIn profile http://uk.linkedin.com/in/jeremyspiller<br />

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