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DIGITAL
LANDSCAPE.
AUSTRALIAN
AUSTRALIAN
DEMOGRAPHIC
2
The average Australian
spends a whopping 10 hours
and 24 minutes on internet
enabled devices every day!
3SPSPITFIRE / THE DIGITAL AGENCY
89% of the population own a
smart phone and 62% have
access to a tablet.
4SPITFIRE / THE DIGITAL AGENCY
•  90% use it to search for information
•  78% use it for product information
•  41% have made a purchase on their
smartphone
The average Australian
household has 2 laptops,
2 smartphones and 2
tablets.
5SPITFIRE / THE DIGITAL AGENCY
85% of television viewers
are using a second screen
(browsing the internet) at
the same time as
watching tv.
6SPITFIRE / THE DIGITAL AGENCY
Internet Usage by Age
SPITFIRE / THE DIGITAL AGENCY 7
AUSTRALIAN
ONLINE AD
SPEND
8
65% of Australians reach for their mobile
within 30 minutes of waking up.
9SPITFIRE / THE DIGITAL AGENCY
81%	of	18	–	24	year	olds	reach	for	it	within	5	minutes.
Australia’s online
advertising spend
increased 19.8% and
outgrew traditional media
channels in 2014.
10SPITFIRE / THE DIGITAL AGENCY
Advertising Forecast 2015 - 2019
SPITFIRE / THE DIGITAL AGENCY 11
By 2019, 50c of every
advertising dollar will go
online.
12SPITFIRE / THE DIGITAL AGENCY
Australian online advertising
generated $5.642 billion in
revenue in the last 12
months.
13SPITFIRE / THE DIGITAL AGENCY
Online	adver=sing	is	expected	to	become	an	$11b	industry	by	2019.
Digital is forecast to
significantly outperform
TV, Radio, Newspapers,
Magazines & Outdoor
over the next 5 years
growing a further 11%
14SPITFIRE / THE DIGITAL AGENCY
SOCIAL
DEMOGRAPHIC
15
Over 14 million
Australians are on
Facebook.
16SPITFIRE / THE DIGITAL AGENCY
The average Australian spends 1.7
hours on Facebook every day.
Social demographic
SPITFIRE / THE DIGITAL AGENCY 17
14,000,000	
13,900,000	
5,700,000	
5,000,000	
3,700,000	
2,800,000	
2,000,000	
Facebook	
YouTube	
Wordpress	
Instagram	
LinkedIn	
TwiOer	
Snapchat	
Users	by	Pla+orm	
Users
35% of Australians who
discover a company or
product on Facebook will
share it with their friends.
18SPITFIRE / THE DIGITAL AGENCY
The average number of Facebook
friends is 338.
SPITFIRE / THE DIGITAL AGENCY 19
Top 5 industries for Facebook users
That means nearly
every Australian on
Facebook ‘likes’ and
‘follows’ an FMCG
brand!
20SPITFIRE / THE DIGITAL AGENCY
Top Facebook Pages by Fans
SPITFIRE / THE DIGITAL AGENCY 21
SPITFIRE - The Digital Agency 22
SPITFIRE - The Digital Agency 23
WELCOME
TO SPITFIRE.
Level 2, 25 Crummer Road
Ponsonby, Auckland, New Zealand
T: 09 361 5758
W: spitfire.co.nz
THE DIGITAL
AGENCY.
SPITFIRE - The Digital Agency 24
OUR
MISSION.
Connect people with brands with
the most engaging and
rewarding experiences possible,
creating long term, sustainable
relationships that deliver
beneficial outcomes for our
customers.
KEY FACTS
•  Full service agency offering
•  Independently owned and operated
•  Partners work in the business
•  A dedicated team of highly skilled
professionals
•  Flat management structure
•  Strategically driven
•  Digitally led
•  Creatively inspired
SPITFIRE - The Digital Agency 25
Digitally health strategy
unites our entire team.
Drawing on decades of
experience our strategic
approach helps to grow
your brand and revenue.
STRATEGY
DRIVEN
	 We believe that great
ideas are the heart and
soul of all successful
health campaigns. At
Spitfire Triage we focus
on finding creative
solutions that work for
your business.
CREATIVELY
INSPIRED
	 We have a proven track
record of assisting our
clients to achieve and
exceed their business,
growth and revenue
goals.
RESULTS
FOCUSSED	
Our philosophy is to work
collaboratively alongside
our clients to help them
navigate through their
business and marketing
strategies and plans. We
want to be regarded as
an extension of your
marketing team, and a
true partner.
PARTNER
APPROACH
SPITFIRE - The Digital Agency 26
CLIENTS.
SPITFIRE - The Digital Agency 27
Colin Proebstel
CLIENT SERVICE DIRECTOR
AND FOUNDER
M 64 21 874 330
colinp@spitfire.co.nz
John Madden
CREATIVE DIRECTOR
AND FOUNDER
M 64 21 874 333
johnm@spitfire.co.nz
28
Spitfire*
LEVEL 2, 25 CRUMMER ROAD
PONSONBY, 1021, AUCKLAND
NEW ZEALAND
T 64 9 361 5758
www.spitfire.co.nz

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Australian Digital Marketing Landscape 2016

  • 1. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again. DIGITAL LANDSCAPE. AUSTRALIAN
  • 3. The average Australian spends a whopping 10 hours and 24 minutes on internet enabled devices every day! 3SPSPITFIRE / THE DIGITAL AGENCY
  • 4. 89% of the population own a smart phone and 62% have access to a tablet. 4SPITFIRE / THE DIGITAL AGENCY •  90% use it to search for information •  78% use it for product information •  41% have made a purchase on their smartphone
  • 5. The average Australian household has 2 laptops, 2 smartphones and 2 tablets. 5SPITFIRE / THE DIGITAL AGENCY
  • 6. 85% of television viewers are using a second screen (browsing the internet) at the same time as watching tv. 6SPITFIRE / THE DIGITAL AGENCY
  • 7. Internet Usage by Age SPITFIRE / THE DIGITAL AGENCY 7
  • 9. 65% of Australians reach for their mobile within 30 minutes of waking up. 9SPITFIRE / THE DIGITAL AGENCY 81% of 18 – 24 year olds reach for it within 5 minutes.
  • 10. Australia’s online advertising spend increased 19.8% and outgrew traditional media channels in 2014. 10SPITFIRE / THE DIGITAL AGENCY
  • 11. Advertising Forecast 2015 - 2019 SPITFIRE / THE DIGITAL AGENCY 11
  • 12. By 2019, 50c of every advertising dollar will go online. 12SPITFIRE / THE DIGITAL AGENCY
  • 13. Australian online advertising generated $5.642 billion in revenue in the last 12 months. 13SPITFIRE / THE DIGITAL AGENCY Online adver=sing is expected to become an $11b industry by 2019.
  • 14. Digital is forecast to significantly outperform TV, Radio, Newspapers, Magazines & Outdoor over the next 5 years growing a further 11% 14SPITFIRE / THE DIGITAL AGENCY
  • 16. Over 14 million Australians are on Facebook. 16SPITFIRE / THE DIGITAL AGENCY The average Australian spends 1.7 hours on Facebook every day.
  • 17. Social demographic SPITFIRE / THE DIGITAL AGENCY 17 14,000,000 13,900,000 5,700,000 5,000,000 3,700,000 2,800,000 2,000,000 Facebook YouTube Wordpress Instagram LinkedIn TwiOer Snapchat Users by Pla+orm Users
  • 18. 35% of Australians who discover a company or product on Facebook will share it with their friends. 18SPITFIRE / THE DIGITAL AGENCY The average number of Facebook friends is 338.
  • 19. SPITFIRE / THE DIGITAL AGENCY 19 Top 5 industries for Facebook users
  • 20. That means nearly every Australian on Facebook ‘likes’ and ‘follows’ an FMCG brand! 20SPITFIRE / THE DIGITAL AGENCY
  • 21. Top Facebook Pages by Fans SPITFIRE / THE DIGITAL AGENCY 21
  • 22. SPITFIRE - The Digital Agency 22
  • 23. SPITFIRE - The Digital Agency 23 WELCOME TO SPITFIRE. Level 2, 25 Crummer Road Ponsonby, Auckland, New Zealand T: 09 361 5758 W: spitfire.co.nz THE DIGITAL AGENCY.
  • 24. SPITFIRE - The Digital Agency 24 OUR MISSION. Connect people with brands with the most engaging and rewarding experiences possible, creating long term, sustainable relationships that deliver beneficial outcomes for our customers. KEY FACTS •  Full service agency offering •  Independently owned and operated •  Partners work in the business •  A dedicated team of highly skilled professionals •  Flat management structure •  Strategically driven •  Digitally led •  Creatively inspired
  • 25. SPITFIRE - The Digital Agency 25 Digitally health strategy unites our entire team. Drawing on decades of experience our strategic approach helps to grow your brand and revenue. STRATEGY DRIVEN We believe that great ideas are the heart and soul of all successful health campaigns. At Spitfire Triage we focus on finding creative solutions that work for your business. CREATIVELY INSPIRED We have a proven track record of assisting our clients to achieve and exceed their business, growth and revenue goals. RESULTS FOCUSSED Our philosophy is to work collaboratively alongside our clients to help them navigate through their business and marketing strategies and plans. We want to be regarded as an extension of your marketing team, and a true partner. PARTNER APPROACH
  • 26. SPITFIRE - The Digital Agency 26 CLIENTS.
  • 27. SPITFIRE - The Digital Agency 27
  • 28. Colin Proebstel CLIENT SERVICE DIRECTOR AND FOUNDER M 64 21 874 330 colinp@spitfire.co.nz John Madden CREATIVE DIRECTOR AND FOUNDER M 64 21 874 333 johnm@spitfire.co.nz 28 Spitfire* LEVEL 2, 25 CRUMMER ROAD PONSONBY, 1021, AUCKLAND NEW ZEALAND T 64 9 361 5758 www.spitfire.co.nz