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Employer brand

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EmployerBrand. Karian, G.
Verlag / Quelle: Karian and Box
Erscheinungsjahr: 2009
Sprache: Englisch
‘The Employer brand:
• What does it mean?
• How useful is it?
• Is it just a new term for an old and intuitive concept?
• And, critically, how do you establish, build, shape or
change it?
Link: http://www.karianandbox.com/pdf/EmployerBrand.pdf

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