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140109_Services_Thought Leadership Consulting


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140109_Services_Thought Leadership Consulting

  1. 1. Spire Research and Consulting Thought Leadership Consulting 1
  2. 2. Spire Research and Consulting The leading research-based consultancy in emerging markets We were founded in the year 2000. We have 100 employees in ten full-service offices. We serve Global Fortune 1000 firms, governments and other leading organizations. Our opinions frequently appear in print, television and radio media. We provide a broad spectrum of research and consulting solutions for market growth and entry. 2
  3. 3. Why Spire? Our competitive advantages An in-depth and broad view of the market ecosystem and how decision makers and influencers behave within it. Solutions that include relevant facts and practical advice on how to get best market results from least effort. 3
  4. 4. Research and Consulting Solutions Thought Leadership Consulting Today’s business climate rewards companies that value stakeholders in the wider society. Most global companies have programs for Corporate Social Responsibility, Sustainability and Government Relations. Doing this helps companies to build their brands, hire and retain good employees, and win co-operation from governments and NGOs. With its track record of work for public sector agencies and its keen appreciation of business and social trends in emerging economies, Spire is well-positioned to develop thought leadership programs for companies. Spire’s profile in terms of media commentary, press releases, white papers, business event speeches and our quarterly SpirE-Journal are a testament to our understanding of the most current societal and business issues. 4
  5. 5. Research and Consulting Solutions Thought Leadership Consulting Spire’s thought leadership solutions consist of several work-streams: Our consultants would review our client’s communications goals in the light of hot-button societal issues. We would recommend suitable subjects which meet the multiple goals of relevance to societal opinion leaders, newsworthiness and congruence with the client’s brand personality. We would develop a research-led paper to communicate the client’s findings and recommendations on the topic selected. We would work with the client to broadcast this paper to the media community, opinion leaders and other target audience groups. Spire’s opinion leader research tools could measure the impact of the initiative on target audience groups, so as to quantify ROI. Members of Spire’s senior management team would be available to present the research paper at press conferences, roundtables and conventions. 5
  6. 6. Research and Consulting Solutions Thought Leadership Consulting Expertise in Thought Leadership Consulting Spire Team Corporate Client Topic Selection Research-led Position Paper Development Communication Strategy and Execution Measurement of ROI Key Target Audience Groups Opinion Leaders Journalists Public Sector NGOs 6
  7. 7. Spire’s case studies 7
  8. 8. Case Study – Education Industry in India Market survey on the job satisfaction of teaching professionals Client A leading vendor in the education sector sought to understand the perspective of teachers in India in relation to job satisfaction and workplace effectiveness. Situation The client is a major global vendor of equipment and content solutions sold to the education sector, with multiple offices in India. Their products and services include books and e-portals that are dedicated to learning and preparing for entrance exams. Over the years, the education landscape has changed – shifting away from traditional to modern learning channels. These trends have impacted the teacher-student relationship. Project objectives To assess teachers’ opinions about their work experience in respect of: Student-teacher dynamics Vocation and evolution Education ecosystem 8
  9. 9. Case Study – Education Industry in India Market survey on the job satisfaction of teaching professionals Methodology Primary research through a mix of face-to-face interviews (34%) and online interviews (66%) across India, using a structured questionnaire Interviewed teachers and other educators based on the following attributes: 25 states (12 states forming 92% of sample) Age group ranging from below 25 years of age to over 60 Experience level of between 0-2 years to over 20 years Schools and Higher Education institutions Report deliverables A report detailing the perspective of teachers on factors such as gratitude of students towards teachers, acknowledgement by school management, respect in society and efficacy of the teaching system. Outcome The results were published in the Voice of Teacher Survey 2013 and were reported by approximately 32 publications across India, in both English and local languages. The results yielded insights about the otherwise complex student-teacher dynamics. 9
  10. 10. For more information, please contact us at or visit 10