131010_Services_Price Research

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131010_Services_Price Research

  1. 1. 1 Spire Research and Consulting Price Research
  2. 2. 2 Spire Research and Consulting The leading research-based consultancy in emerging markets We were founded in the year 2000. We have 100 employees in ten full-service offices. We serve Global Fortune 1000 firms, governments and other leading organizations. Our opinions frequently appear in print, television and radio media. We provide a broad spectrum of research and consulting solutions for market growth and entry.
  3. 3. 3 Why Spire? Our competitive advantages Solutions that include relevant facts and practical advice on how to get best market results from least effort. An in-depth and broad view of the market eco- system and how decision makers and influencers behave within it.
  4. 4. 4 Research and Consulting Solutions Price Research While pricing decisions are crucial to the success of any business plan, they are also one of the hardest decisions to make. Spire has an excellent record of accomplishment in price research for both consumer and commercial products and services. This is integrated with on-site observations and secondary data collection, to generate “apples-to-apples” comparisons of your end-customer pricing versus competitors and substitutes. Spire is able to deliver weekly, monthly, quarterly or ad-hoc price tracking research across multiple countries and categories. Price Analysis Price trend analysis Product price gap analysis Product price positioning Product price and specification database
  5. 5. 5 Research and Consulting Solutions Price Research Price Research Model: 1 • SKU refresh to capture newly launched and discontinued products 2 • Secondary research to determine competing brands and relevant channels for data collection 3 • Fieldwork – price data collection via mystery shopping and on-site observation 4 • Quality control 5 • Data tabulation, charting & analysis to develop actionable comparisons
  6. 6. 6 For more information, please contact us at info@spireresearch.com or visit www.spireresearch.com

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