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Discover. Distribute. Delight
December 2015
We have compiled some conversation ideas for
December, so you don’t have to!
Discover. Distribute. DelightDiscover. Distribute. Delight
This time of year, your social followers are pretty distracted....
Discover. Distribute. DelightDiscover. Distribute. Delight
Human Rights Month
Human rights are the fundamental rights whic...
Discover. Distribute. DelightDiscover. Distribute. Delight
World AIDS Day- 1st Dec
World AIDS Day is observed every year o...
Discover. Distribute. Delight
Wildlife Conservation Day- 4th Dec
The world’s best loved species are being slaughtered by
w...
Discover. Distribute. DelightDiscover. Distribute. Delight
Delhi Comic Con- 4th to 6th Dec
Delhi Comic Convention began in...
Discover. Distribute. DelightDiscover. Distribute. Delight
Minorities Rights Day- 18th Dec
National Minorities Rights Day ...
Discover. Distribute. DelightDiscover. Distribute. Delight
Christmas- 25th Dec
Christmas marks the birth anniversary of Je...
Discover. Distribute. DelightDiscover. Distribute. Delight
New Year’s Eve- 31st Dec
New Year’s Eve is one of the most cele...
Discover. Distribute. DelightDiscover. Distribute. Delight
Calendar Events- Sports
The 2nd Edition of the Men's FIH Hockey...
Discover. Distribute. DelightDiscover. Distribute. Delight
The Hornbill Festival is scheduled to be held between 1st
and 1...
Discover. Distribute. DelightDiscover. Distribute. Delight
International Anti Corruption Day has been observed annually
on...
Discover. Distribute. DelightDiscover. Distribute. Delight
Brownie Day on 8th Dec and Bacon Day on 30th Dec, is when
conte...
Discover. Distribute. DelightDiscover. Distribute. Delight
In its 9th edition, the Sunburn Festival is set to return with ...
Discover. Distribute. DelightDiscover. Distribute. Delight
Absolutely any brand that has a product or service
having a uni...
Discover. Distribute. DelightDiscover. Distribute. Delight
While at Spiral Content we pride ourselves at
being a company o...
Discover. Distribute. DelightDiscover. Distribute. Delight
Celebrate good times…Come On!
The essence of December lies in t...
Discover. Distribute. DelightDiscover. Distribute. Delight
Interviews and Biographies
Another content marketing opportunit...
Discover. Distribute. DelightDiscover. Distribute. Delight
Trends and Predictions
Change is a constant.
From apparel to pa...
Discover. Distribute. DelightDiscover. Distribute. Delight
Hindsight and Hope
The Internet loves lists. Especially the one...
Discover. Distribute. DelightDiscover. Distribute. Delight
Major Celebrity Birthdays
• Britney Spears, 1st Dec- Grammy win...
Discover. Distribute. DelightDiscover. Distribute. Delight
Major Film Releases
Bollywood
• Mastizaade, 4th Dec, starring: ...
Discover. Distribute. Delight
Thank You!
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December trends

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Here's the ultimate guide to plan your brand's content and get the engagement going this December.
From Delhi Comic Con and Minorities Right Day to Christmas and New Year Eve, here are some wide ranging additions to your marketing communication mix.

Published in: Social Media
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December trends

  1. 1. Discover. Distribute. Delight December 2015 We have compiled some conversation ideas for December, so you don’t have to!
  2. 2. Discover. Distribute. DelightDiscover. Distribute. Delight This time of year, your social followers are pretty distracted. Between planning for the upcoming holidays, keeping track of end-of-year obligations and planning for New Year parties, you’ll find your engagement levels dipping. But don’t sweat it. Either go on a holiday yourself (we all know you deserve it) or jump right into the conversation and help your users with their planning. Much like Santa, we’ve done for you some discovering, distributing and delighting. Here’s some essential data and insights about the major content pegs every brand must aspire to create their strategy around this December. It’s a bag of goodies waiting to make your month better, so dive in! And above all, remember to have a Jolly Christmas and a Wonderful New Year!
  3. 3. Discover. Distribute. DelightDiscover. Distribute. Delight Human Rights Month Human rights are the fundamental rights which every living person is entitled to, and are considered to be universal rights or laws regardless of age, gender, ethnicity, country or time. Human Rights Month encourages greater awareness of human rights, and promotes the continuing struggle to ensure that all people have access to life’s basic necessities. Social Media and Content Marketing thus become a fantastic means for brands to extend their support towards the cause, and encourage their customers to follow suit. Human Rights Day on 10th Dec would be the ideal time to kick-start campaigns and distribute content about the brand’s CSR initiatives to uplift the lives of the underprivileged sections of society.
  4. 4. Discover. Distribute. DelightDiscover. Distribute. Delight World AIDS Day- 1st Dec World AIDS Day is observed every year on 1st Dec in order to raise awareness about the AIDS pandemic and the various ways the HIV infection is spread. The theme for this year’s World AIDS Day is ‘Getting to Zero’, which aims at dropping the number of new HIV cases to zero. The talk around World AIDS Day involves discussions on the prevention of the deadly disease, the societal discrimination against HIV infected persons and safe sex. Employers can ask their employees to pin up the Red Ribbon, the symbol of the fight against HIV and brands can also promote safe sex by distributing condoms during events.
  5. 5. Discover. Distribute. Delight Wildlife Conservation Day- 4th Dec The world’s best loved species are being slaughtered by widespread and dangerous criminal networks profiting from wildlife trafficking as well as those who hunt for sport. To apprise citizens of the ever worsening situation, the World Wildlife Foundation joined the call to action put out by the US Secretary of State Hilary Clinton in 2012. The World Wildlife Conservation Day on 4th Dec is thus an opportunity for brands to raise awareness and contribute to the conservation and protection of endangered species such as elephants, rhinos and tigers. This global occasion allows brands to be a part of the solution to wildlife crime.
  6. 6. Discover. Distribute. DelightDiscover. Distribute. Delight Delhi Comic Con- 4th to 6th Dec Delhi Comic Convention began in the year 2011 and since then has become a regular feature with its popularity and footfall growing every year. It will be held from 4th to 6th Dec, 2015. This is a perfect opportunity for marketers of upcoming merchandise brands to promote and sell their products. It is also a great place for small activations like distribution of free samples of a new FMCG product. The event sees enthusiasts dressed up as their favourite comic characters like Superman, Wolverine, Aladdin, etc. and generates considerable buzz online. Content along the lines of “12 of the most bizarre costumes at Comic Con” or “What to be prepared for at Delhi’s Comic Con” would work.
  7. 7. Discover. Distribute. DelightDiscover. Distribute. Delight Minorities Rights Day- 18th Dec National Minorities Rights Day on 18th Dec, 2015 will be observed to promote a safe and peaceful environment by creating an atmosphere of better understanding between different minority and religious communities in India. This year, discussion is primarily expected to be around the rights of minorities in India, equality, secularism, etc. Employers can use this day to create a sense of inclusiveness among their employees hailing from minority communities and brands too can promote the idea of equality in diversity that Indians audiences embody. Content like “What’s it like to be an Indian Christian?”, “10 things only minority groups know about India” or “How are India’s demographics changing?” could spur engagement.
  8. 8. Discover. Distribute. DelightDiscover. Distribute. Delight Christmas- 25th Dec Christmas marks the birth anniversary of Jesus Christ. and is celebrated across all parts of India with equal fanfare on 25th Dec, with an equally exciting 24th Dec Christmas Eve. Marketers must extend to their brand followers the best of wishes, beyond which this is a great time to promote sales, holidaying ideas and ideas for families spending time together. In addition, employers can create a lot of goodwill for themselves by celebrating Christmas in style. Searches during Christmas include gift ideas, cake recipes, movies, games and of course Christmas Carols. Content including “5 DIY Christmas gifts you need to give yourself”, “17 game ideas that will make this the best Christmas ever”, “Baking the Christmas Cake? Chocolate and Caramel coming your way!” and “Where should you go for the best Christmas parties?” would all work well.
  9. 9. Discover. Distribute. DelightDiscover. Distribute. Delight New Year’s Eve- 31st Dec New Year’s Eve is one of the most celebrated days of the year in every part of the world. It’s the end of the year and customers are feeling spend thrifty, which is why every brand possible- from food to apparel to books to travel to liquor- can dive right in with attractive sales and special offers. Also, because a lot of your users would be Lazy Travellers who only plan last minute, it’s a great idea to remind them to plan for their travel a little in advance and give them travel and destination ideas. Content suggestions include “Planning for a New Years’ Eve trip a week from now? A guide to where you can go”, “The most outrageous outfit ideas every woman needs to try this NYE”, “New Year Resolutions we love to make and break” and “NYE celebration ideas for introverts”.
  10. 10. Discover. Distribute. DelightDiscover. Distribute. Delight Calendar Events- Sports The 2nd Edition of the Men's FIH Hockey World League is scheduled to finish on 13th Dec 2015 in Raipur, India. South Africa will play their first 4-Test series in 6 years when they host England from Dec 11, 2015 to Feb 21, 2016. Searches around players, past matches and broadcast schedules surge, creating a lot of online buzz. There’s also an increase in searches around fashion and lifestyle since users are interested to know about celebrity sightings at matches, their fashion and fitness choices, etc. Feature content like “Will these players make a comeback?” or “Why England’s tour of South Africa is such a big deal” as well as live updates and post-match analyses will be greatly appreciated by the millions of Indian Sports Fans.
  11. 11. Discover. Distribute. DelightDiscover. Distribute. Delight The Hornbill Festival is scheduled to be held between 1st and 10th Dec in Kohima. It aims to give a glimpse into the beauty and culture of Nagaland and showcases a mélange of cultural displays under one roof. All India Handicrafts Week from 8th to 14th Dec is celebrated all over India with great enthusiasm for increasing the awareness, support and importance of artisans who give us the handicrafts we are so proud of. Both of these events are a chance for brands to promote the arts, support local artisans, distribute travel ideas and sponsor stalls at exhibitions. Calendar Events- Festivals
  12. 12. Discover. Distribute. DelightDiscover. Distribute. Delight International Anti Corruption Day has been observed annually on 9 Dec, since the passage of the United Nations Convention Against Corruption on 31 October 2003 and is very relevant for India. On the 14th of December, India observes the National Day of Energy Conservation, an opportune moment to drive home the importance of going green. Both these days are a great opportunity for brands to flaunt their CSR, discuss their core values and gain some goodwill. Charitable organisations can invite donations to charities around the world as well as try and recruit younger volunteers via social media. Calendar Events- World Days
  13. 13. Discover. Distribute. DelightDiscover. Distribute. Delight Brownie Day on 8th Dec and Bacon Day on 30th Dec, is when content marketers have the chance to really implant themselves in the memories of their consumers by being playful and creative. With contests, tutorials or giveaways, marketers can etch themselves deep into users’ minds. To honour the world’s many unsung heroes, number 2s and unlikely winners, Underdog Day on 18th Dec is an interesting opportunity for brands to get some eyeballs. Be it a series of “what it’s like to be” illustrations or clever repurposing of famous underdog movie memes (like Rocky, brands can carry out some innovative, inspirational and humorous internal/external marketing. Calendar Events- Fun Days
  14. 14. Discover. Distribute. DelightDiscover. Distribute. Delight In its 9th edition, the Sunburn Festival is set to return with a bang. From the 27th to the 30th of Dec, Sunburn brings the biggest and most sought-after names in electronic music to Goa for Asia’s biggest music festival. 2014 featured superstar DJs like Axwell ^ Ingrosso and Hardwell and many more artists across 5 monolithic arenas. Sangria Day on 20th Dec is the ideal day to raise digital glasses to one of the world’s favourite cocktails. It’s a field day for all food and drink brands as well as any others who want to give their consumers a reason and a way to celebrate. Calendar Events- Fun Days
  15. 15. Discover. Distribute. DelightDiscover. Distribute. Delight Absolutely any brand that has a product or service having a unique usability situation for Winters must step up to the plate and make their warm, comforting presence felt. Users want solutions to dry skin, a lack of energy, and the rapid weight gain that happens during the holidays. Users are also interested to know DIY gift ideas for Christmas and New years, easy and delicious recipes for desserts and warm foods, and innovative outfit ideas for winter, with a focus on the wedding season that’s on its way out. Baby, It’s Cold Outside
  16. 16. Discover. Distribute. DelightDiscover. Distribute. Delight While at Spiral Content we pride ourselves at being a company of non-lazy travellers, we all have a black sheep. Hence, we weren’t surprised to find a lot of last minute travellers on the internet. Searches around weekend getaways from all the major metros rises dramatically a week before Christmas. It would be a great idea to remind your users to plan for their travel a little in advance and give them some great travel and destination ideas, with content like, “The perfect place to travel for people who can’t handle Delhi Winters” and “10 2-day trip options for early December” sure to fly. The Lazy Traveller
  17. 17. Discover. Distribute. DelightDiscover. Distribute. Delight Celebrate good times…Come On! The essence of December lies in the immense festive spirit. Your users are in the mood to party, be it for Christmas or New Years. December thus brings out the party anxiety in people. With search terms like “New Year Party”, “party songs”, “Christmas party ideas”, “what to wear to new year party” all surging. This is a great conversation for brands to tap into- starting from fashion ideas, party ideas, party recipes, beauty trends, party places- the whole nine yards. This can help you form meaningful engagement in particular with the millennials.
  18. 18. Discover. Distribute. DelightDiscover. Distribute. Delight Interviews and Biographies Another content marketing opportunity for brands is to publish interviews and short biographies. The subjects of such posts can be influencers or thought leaders in your industry, or even your own customers or employees. They can be asked for opinions, reviews, or even advice. These pieces are easy to write and even easier to consume, especially when they’re in video format and can break the monotony of one-sided content that brands may be creating throughout the rest of the year, by bringing a personal touch that entices users to participate.
  19. 19. Discover. Distribute. DelightDiscover. Distribute. Delight Trends and Predictions Change is a constant. From apparel to packaged food to human resources to IT, no matter what industry you’re in, there have most likely been changes in the past year, and a compilation of the major changes that have occurred and/or what’s expected in the new year is always appreciated. Content like, “A round up of the best advice for Job Seekers in 2015”, “2014: the year of Healthy Eating” and “Marketing Trends 2015: What the experts predict” can be extremely useful from both a B2C and a B2B point of view and if timed correctly (around 2 weeks before the end of the year) can receive massive organic engagement.
  20. 20. Discover. Distribute. DelightDiscover. Distribute. Delight Hindsight and Hope The Internet loves lists. Especially the ones that tug at our heart strings. During December, the internet is full of lists capturing the year going, going, gone by. It sets a perfect context, has an emotional connect and has high virality. While you might not be able to beat Buzzfeed at nostalgia inducing memorabilia compilations and mind-numbingly specific GIFs, how about a wonderful list that tells the user what they should look forward to in the year 2016? Or an announcement, in a visually appealing format, of your employees’ promises for the new year? Or a compilation of practical New Year Resolutions? It might be refreshing for yours users and can feed into the “it’s time to change” mood.
  21. 21. Discover. Distribute. DelightDiscover. Distribute. Delight Major Celebrity Birthdays • Britney Spears, 1st Dec- Grammy winning pop singer of Baby One More Time and Toxic fame • Amanda Seyfried, 3rd Dec- Hollywood actress of Mean Girls and Mamma Mia fame • Walt Disney, 5th Dec- Animator, voice actor, and entertainer who founded The Walt Disney • Nicki Minaj, 8th Dec- Grammy winning pop singer of Anaconda fame • Rajnikanth, 12th Dec- Indian film actor, media personality, and cultural icon • Taylor Swift, 13th Dec- Grammy winning pop sensation, most followed celebrity on Instagram • Pope Francis, 17th Dec- Bishop of Rome and the leader of the worldwide Catholic Church • John Abraham, 17th Dec- Bollywood actor and former model of Jism fame • Brad Pitt, 18th Dec- Academy Award Hollywood actor and producer of Troy, Oceans 11, Fight Club fame • Anil Kapoor, 24th Dec- Bollywood and Hollywood actor, one of the most recognisable Indian actors • Salman Khan, 27th Dec- Bollywood actor of worldwide fame, sometimes called The Tiger of Bollywood • Psy, 31st Dec- South Korean singer, songwriter, record producer and rapper of Gangnam Style fame • Sir Alex Ferguson, 31st Dec- Scottish former football player and manager of Manchester United (1986-2013)
  22. 22. Discover. Distribute. DelightDiscover. Distribute. Delight Major Film Releases Bollywood • Mastizaade, 4th Dec, starring: Sunny Leone, Vir Das • Wazir, 4th Dec, starring: Amitabh Bachchan, Farhan Akhtar • Bajirao Mastani, 18th Dec, starring: Ranveer Singh, Deepika Padukone • Hera Pheri 3, 18th Dec, starring: Abhishek Bachchan, John Abraham • Dilwale, 18th Dec, starring: Shahrukh Khan, Kajol Hollywood: • Star Wars: Episode VII - The Force Awakens, 15th Dec, starring: Harrison Ford • Sisters, 18th Dec, starring: Amy Poehler, Tina Fey • Alvin and the Chipmunks : The Road Chip, 23rd Dec, starring: Jason Lee, Justin Long • Joy, 25th Dec, starring: Jennifer Lawrence, Bradley Cooper
  23. 23. Discover. Distribute. Delight Thank You!

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