Spiral16 - Uses of Internet and Social Media Monitoring


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Spiral16 presentation on the uses of Internet and Social Media Monitoring for business. If you want more details on how Internet monitoring can help your business, watch this presentation.

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  • Our clients use our platform in a variety of ways based on their needs. I’m sure your company is familiar with brand reputation, measuring campaign effectiveness crises management and engagement. As the Web intelligence industry evolves, we’re working with our clients to provide even more benefit. For example, In the last 6 months, we’ve helped many of our more sophisticated clients win new business. "IBM has uncovered millions of dollars worth of sales leads so far with their Listening for Leads program." – Emarketer.com, April 30, 2010
  • Our data set isn’t limited to only RSS feeds. We crawl multiple sources that provide a superior depth and quality of data.
  • Our focus is on the quality of the data, not the quantity. We don’t expect our clients to become experts in using our tool, in online research or on combing through the sand to extract your insight.
  • Tell us what your goals and objectives are and our data analytics team translates that in to an active search. This saves your time by leveraging our expertise to pull back the information you’re looking for. We want you focused on extracting the insight from the data to provide value to your clients.
  • We will meet with you either with a phone call or an email to define your goals and objectives.
  • Based on your defined goals and objectives, our analytics team will set up the search for you. In this slide for example, if you’re looking for information on FEIN multi-master tools, you’re going to pull back data about Federal Employee ID Numbers, a political party in Ireland and a bunch of information on Irish ancestry. We know how to search and research to avoid pulling in the sand. This expertise saves you time and money.
  • The third step in the process involves the data analytics team vetting the data. They establish an initial data set that our algorithms benchmark against for all future incoming data. Once that data comes in, they’re reviewing the results to help ensure accuracy. The benefit to this approach is that you’re spending less time cleaning the data and more time focused on client value.
  • When it comes to the Web, many companies take a ready, fire, aim approach. We suggest that companies start by listening to answer 3 questions: Who, what and where. Who is speaking online and are they relevant.What language are they using to describe the topic.Where are the conversations are occurring online.
  • Listening then allows you to do a number of things including identifying key influencers. Being able to identify online influencers allows you to engage with them to help ensure campaign success. Explain 3D virtualization: - Identify influencers - Track campaign successLinks vs. followers.
  • We analyze sentiment data differently than most listening tools.We - The Average senitment evaluates each page in its entirety where- Overt sentiment captures excerpts from the page comments based on its proximity to the search queries.
  • In this slide, we’re focused on Sears. The highlighted comments are from the same post. The non-query enforced sample on the left will result in inaccurate scoring. Our sentiment is scored by proximity to keywords resulting in far more accurate information.
  • We pride ourselves on is the quality of our data. Our platform allows you to view the data at a dashboard level and also allows you to drill down to the site or comment level within 1 or 2 mouse clicks.
  • We’re focused on working with our clients to provide insight and value to your clients. We work with you every step of the way to help ensure your success.
  • Spiral16 - Uses of Internet and Social Media Monitoring

    1. 1.
    2. 2. Company Overview<br />Spiral16was founded in 2007 by technology business leaders who have been working in Internet and data- source software development for over 15 years.<br />Spiral16 has partnered with marketing agencies and global brands within diverse industries. <br />
    3. 3. We Can Help<br />You can spend all day looking through the sand to find gold on the beach.<br />Why waste your time sifting through every grain of sand yourself?<br />Let us do the heavy lifting.<br />Let Spiral16 be your Internet metal detector. <br />
    4. 4. How can you benefit?<br />Our clients use online data from Spiral16 to help their businesses:<br />Monitor brand reputation <br />Gather competitive intelligence<br />Measure campaign effectiveness<br />Manage crises<br />Engage communities and customers<br />Identify sales targets and close new business<br />Develop unique metrics for strategy building<br />
    5. 5. We Capture More Data<br />The Web is the largest unstructured data set in human history.<br />Spiral16 monitors digital content from:<br /><ul><li> Top 12 million English-language blogs
    6. 6. Top 2 million English-language message boards/forums
    7. 7. Traditional and new media news sources
    8. 8. Microblogs such as
    9. 9. Public-facing pages from social networking communities such as
    10. 10. RSS feeds and online aggregators
    11. 11. Comments from around 1 million blog and news sources
    12. 12. Video sites such as
    13. 13. Shopping sites and customer/product reviews
    14. 14. Photo sites such as
    15. 15. Corporate and company websites
    16. 16. Reference and directory websites
    17. 17. Whitepapers and case studies</li></li></ul><li>We give you the Relevant Web<br />The Internet is a big place—a Google search won’t cut it.<br />Spiral16 analyzes and organizes the mass of online unstructured data <br />so you can make sense of it.<br /> data<br />
    18. 18. Our Methodology <br />The most efficient way to gather business intelligence<br />Dedicated account manager helps set up, test, & implement client topics<br />Assistance with training, product development needs, day-to-day insight<br />Our professional services team offers data analysis, interpretation, and reporting <br />
    19. 19. Collecting Data<br />Step One: Our data analytics team works with the client to determine the goals and objectives of your project.<br />This helps Spiral16<br />better understand the <br />results you are looking for<br />and <br />it helps educate<br />your company <br />on the Spiral16 toolset<br />in the event that <br />you decide to handle project setup on your end.<br />
    20. 20. Collecting Data<br />Step Two: Setup and run test queries to determine how to narrow focus for accurate, relevant results. <br />Our analytics team can help you avoid common false positives <br />and <br />unintended matches.<br />
    21. 21. Collecting Data<br />Step Three: Vetting the initial pool of results to determine the best semantic composition examples and most relevant results.<br />This important step <br />trains the automated system <br />to look for <br />URLs with semantically similar content. <br />
    22. 22. Listen strategically<br />Semantic analysis provides valuable market research.<br />Understanding customer behavior is key to creating effective marketing campaigns.<br />Find relevant discussions<br />and learn the language<br />they are using.<br />Breaking down and analyzing <br />word composition helps companies: <br />Manage brand identity<br />Discover trends<br />Identify business challenges <br />Understand what words are <br /> used most frequently when discussing your brand <br /> <br />
    23. 23. Identify Influence<br />Everyone is talking, but who is driving conversation?<br />Spiral16’s industry-leading 3D visual mapping helps you find and target key influencers.<br />Measure the true reach of a message.<br />Identify the most influential conversations.<br />Prioritize your engagement opportunities.<br />
    24. 24. Analyze Sentiment<br />Spiral16 semantically analyzes every URL twice to determine <br />two kinds of sentiment.<br />Average sentiment: <br />Looking at the entire URL, an average sentiment <br />score is determined.<br />Overt sentiment: <br />If specific text excerpts are overtly positive or negative, the system will automatically deliver these results to the dashboard. <br />
    25. 25. Sentiment Enforced by Proximity<br />Each sentiment extract that is returned is correlated against the piece’s proximity to the keywords in the query.<br />These samples come from the same URL.<br />The one on the left has overt sentiment extracts without any relevancy to the topic (“Sears”).<br />Our query-enforced sentiment on the right ensures a more accurate sentiment sample.<br />
    26. 26. Superior Quality of Data<br />Spiral16 is not limited to RSS feeds as a data source.<br />Our crawler discovers results and correlates against public search engines to judge search rank and relevancy.<br /><ul><li>Less spam, more relevant results
    27. 27. Wider breadth of data—captures more detail about web pages</li></li></ul><li>Flexible Process to Support Your Needs<br /><ul><li> Account services and </li></ul> data analytics<br /><ul><li> Ongoing insight </li></ul> management<br /><ul><li> Professional services</li></li></ul><li>