Spiral16: Why Monitoring Makes Sense for Business


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Spiral16 monitors, measures and analyzes digital content, seeking the most relevant online information related to a specific area of interest for our clients.

Spiral16 helps clients gather in-depth business intelligence from the Internet.

Spiral16’s powerful platform uses proprietary technology that is not limited to social media websites, focusing instead on comprehensive Internet monitoring.

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Spiral16: Why Monitoring Makes Sense for Business

  1. 2. One Day on the Internet 210 billion emails are sent - more than a year’s worth of letter mail in the U.S.   Facebook adds 700,000 new members - the size of a small country, roughly the population of Guyana. Bloggers post 900,000 new articles - enough content to fill the NY Times for 19 years   Twitter posts 5 million tweets    Facebook posts 45 million status updates
  2. 3. Who uses the Web? Nearly 25% of adult web users publish a blog or upload video/audio they created . 33% post at least once a week to social networking sites such as Facebook and Twitter Nearly 60% visit or maintain profiles on a social networking site. 70% read blogs, tweets, customer ratings, and watch UGC video. (About 7,000,000,000 people.) Source: Forrester Research
  3. 4. What demographic? Makeup of the Total Adult Internet Population 30% are age 18 – 32 Ages 18 – 32 30% Ages 33 – 44 23% Ages 45 – 54 22% Ages 55 – 63 13% Ages 64 – 72 7% Ages 73 + 4% Source: Pew Internet & American Life Project 2009, Pew Research
  4. 5. Why is Internet monitoring important to you? Your brand already has an online presence. Do you know what it is? 70% of bloggers are organically talking about brands on their blog. 38% of bloggers post brand or product reviews. 46% are already using reputation or buzz monitoring tools to understand what is being said about their brand. Why aren’t you? Source: 2009 Technorati State of the Blogosphere, eConsultancy
  5. 6. The number one social media marketing mistake is “not monitoring.” “ Companies that do not first listen and observe how their evangelists and detractors talk about their brand risk jumping into a cyclone of unanticipated activity. Constant monitoring is a must.” – Business Week , June 18, 2010 "IBM has uncovered millions of dollars worth of sales leads so far with their Listening for Leads program." – Emarketer.com , April 30, 2010
  6. 7. Get a Grasp on Your Social Media Brand Reach 93% of social media users believe a company should have a presence in social media. 85% believe a company should not only be present but also interact with its consumers via social media. 56% of users feel both a stronger connection with and are better served by companies when they can interact with them in a social media environment. 74% of small businesses say that social media helps them close business. Sources: CONE Business in Social Media study, INC magazine
  7. 8. Four Steps to Social From listening to engagement, there are four steps to follow to make your brand social. Gather Intelligence Measure the Relevant Web Gain Valuable Insight Engage the Customer
  8. 9. Gather Intelligence The Web is the largest unstructured data set in human history. <ul><li>Spiral16 monitors billions of online conversations from: </li></ul><ul><li>Blogs </li></ul><ul><li>Message boards/forums </li></ul><ul><li>Traditional and new media news sources </li></ul><ul><li>Microblogs </li></ul><ul><li>Social networking communities </li></ul><ul><li>RSS feeds and online aggregators </li></ul><ul><li>Comments </li></ul><ul><li>Videos </li></ul><ul><li>Shopping sites and customer/product reviews </li></ul><ul><li>Photo sites </li></ul><ul><li>Corporate and company websites </li></ul><ul><li>Reference and directory websites </li></ul><ul><li>Whitepapers and case studies </li></ul>
  9. 10. Measure the Relevant Web Spiral16’s software platform distills the mass of online unstructured data so that it makes sense to your business. We Capture Correlate Analyze to give you the most relevant information to help you reach your goals Spiral16 delivers a better quality of data with less spam and more relevant results.
  10. 11. Gain Valuable Insight Use targeted data to shape your business decisions and strategies .
  11. 12. Engage the Customer Identify key influencers who drive the conversation Discover and engage with communities Build passionate advocates and brand evangelists Establish and maintain consumer relationships actively and strategically.
  12. 13. How can you benefit? Our clients use online data from Spiral16 to help their businesses: Monitor brand reputation Gather competitive intelligence Measure campaign effectiveness Manage crises Engage communities and customers Identify sales targets and close new business Develop unique metrics for strategy building … and more.
  13. 14. Information is Power Business intelligence helps you make decisions about your company. Any company that has use for research can benefit from using the Spiral16 platform, including: <ul><li>Large and small businesses </li></ul><ul><li>Advertising firms </li></ul><ul><li>Marketing agencies </li></ul><ul><li>PR firms </li></ul><ul><li>Medical and research companies </li></ul><ul><li>Sports franchises </li></ul><ul><li>Colleges/universities </li></ul><ul><li>News organizations </li></ul><ul><li>Charities or fund-raising </li></ul><ul><li>organizations </li></ul><ul><li>… and more. </li></ul>
  14. 15. What Next? The number one social media marketing mistake is “ not monitoring.” “ Constant monitoring is a must.” – Business Week , June 18, 2010 Email [email_address] or find us @Spiral16 on Twitter. Click here to sign up for a free Spiral16 demo today.