Future of Social Media Measurement

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http://spiral16.com Spiral16 CEO Tracy Panko delivered this presentation on the future of measuring social media success. This talk, spun off of previous presentations, covers suggestions and case studies for achieving ROI in the social media marketing realm.

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  • AO wanted to monitor their brand online, create some initiatives, and then demonstrate that they have the ability to show business growth.Their goal was clear: To win a retail licensing program with one of the country’s biggest retailers.
  • It’s not always this clear-cut, but you get the idea. It’s never the same.That is why there is no one-size-fits-all calculator for social media ROI.
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