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Benefits of Internet Monitoring - Spiral16


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Presentation on value and specific benefits of Internet monitoring. Spiral16 monitors, measures and analyzes digital content, seeking the most relevant online information related to a specific area of interest for our clients.

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Benefits of Internet Monitoring - Spiral16

  1. 1. Company Overview Spiral16 was founded in 2007 by technology business leaders who have been working in Internet and data source software development for over 15 years. Spiral16 has partnered with marketing agencies and global brands within diverse industries.
  2. 2. What is Internet monitoring? The most efficient way to gather business intelligence Login to Spiral16’s platform through your web browser. Tell us what kind of data You are looking for. Spiral16 captures, correlates, and analyzes the most relevant information. Your data is displayed in charts, graphs, and 3D visualizations that you can customize to fit your needs.
  3. 3. How can you benefit? Our clients use online data from Spiral16 to help their businesses: Monitor brand reputation Gather competitive intelligence Measure campaign effectiveness Manage crises Engage communities and customers Identify sales targets and close new business Develop unique metrics for strategy building
  4. 4. Monitor Brand Reputation Near-realtime view of brands and product lines Understand where your brand lives online and how it is perceived by others Be prepared to enter online conversations and engage in social media customer service End result: Create flexible and effective marketing and product initiatives.
  5. 5. Measure Campaign Effectiveness Spiral16 gives you the tools to monitor, measure and understand campaign impact and success. Learn the language your customers are using Quantify the buzz generated by a specific campaign Identify key influencers and positive and negative hot spots
  6. 6. Manage Crises Stay on top of breaking developments, consumer reactions, and press reactions. Monitor to unearth potential PR problems before a crisis materializes Know what is trending and where during a crisis to counter misinformation
  7. 7. We give you the Relevant Web The Internet is a big place—a Google search won’t cut it. Spiral16 analyzes and organizes the mass of online unstructured data so you can make sense of it. data
  8. 8. We Capture More Data Spiral16 monitors digital content from: • Top 12 million English-language blogs • Top 2 million English-language message boards/forums • Traditional and new media news sources • Microblogs such as • Public-facing pages from social networking communities such as • RSS feeds and online aggregators • Comments from around 1 million blog and news sources • Video sites such as • Shopping sites and customer/product reviews • Photo sites such as • Corporate and company websites • Reference and directory websites • Whitepapers and case studies
  9. 9. Measure the Relevant Web Spiral16’s software platform distills the mass of online unstructured data so that it makes sense to your business. We Capture Correlate Analyze to give you the most relevant information to help you reach your goals Spiral16 delivers a better quality of data with less spam and more relevant results.
  10. 10. Listen strategically Semantic analysis provides valuable market research. Understanding customer behavior is key to creating effective marketing campaigns. Find relevant discussions and learn the language they are using. Breaking down and analyzing word composition helps companies: 1. Manage brand identity 2. Discover trends 3. Identify business challenges 4. Understand what words are used most frequently when discussing your brand
  11. 11. Identify Influence Everyone is talking, but who is driving conversation? Spiral16’s industry-leading 3D visual mapping helps you find and target key influencers. Measure the true reach of a message. Identify the most influential conversations. Prioritize your engagement opportunities.
  12. 12. Analyze Sentiment Get a big picture of your brand’s online perception. Spiral16’s sentiment analysis engine processes data twice: - Evaluates each page in its entirety - Captures overt sentiment excerpts from body, comments Understanding sentiment can help: 1. Competitive analysis 2. Social media customer service 3. Manage and prevent spread of crises 4. Measure campaign success and new product launches
  13. 13. Sentiment Process Average sentiment: Looking at the entire URL, an average sentiment score is determined. Overt sentiment: If specific text excerpts are overtly positive or negative, the system will automatically deliver these results to the dashboard. Spiral16 semantically analyzes every URL twice to determine two kinds of sentiment.
  14. 14. Sentiment Enforced by Proximity Each sentiment extract that is returned is correlated against the piece’s proximity to the keywords in the query. These samples come from the same URL. The one on the left has overt sentiment extracts without any relevancy to the topic (“Sears”). Our query-enforced sentiment on the right ensures a more accurate sentiment sample.
  15. 15. Flexible Process to Support Your Needs • Dedicated account manager helps set up, test, and implement client topics • Assistance with training, product development needs, day-to-day insight • Our professional services team offers data analysis, interpretation, and reporting