Cooking Vinyl signs deal with YouTube rival MUZU
Wed Jan 28, 2009 12:57pm GMT
LONDON (Reuters) - Cooking Vinyl, the label behind the Charlatans and The
Prodigy, has signed a global licensing deal with MUZU.TV, a new music video
Cooking Vinyl said on Tuesday it had chosen to partner with Irish firm MUZU
because it was purpose-built for the industry. Music labels are looking to develop
their digital businesses as physical sales of CDs fall.
MUZU, which has also signed up EMI, Sony BMG and the Ministry of Sound, pays
artists through advertising when their music is played. Users can either watch
music videos on the MUZU site, on artist sites or embed them into their social
"To date, we have resisted doing deals with a lot of online video platforms
because we didn't feel their offering fairly compensated our artists and had the
right focus," said Martin Goldschmidt, founder and managing director of Cooking
"MUZU.TV is different from other online video sites -- it was purpose-built for the
music industry and we believe it holds great revenue potential."