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Social Javascript


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Social Javascript

  1. 1. SOCIAL JAVASCRIPT by Srini Kumar
  2. 2. Memes are The Code of Society <ul><li>Definition </li></ul><ul><li>Context </li></ul><ul><li>Examples </li></ul><ul><li>Social Javascript </li></ul><ul><li>Philosophical Implications </li></ul>
  3. 3. Meme: Definition <ul><li>“ The term &quot; meme &quot; coined in 1976 by evolutionary biologist Richard Dawkins , refers to a unit of cultural information transferable from one mind to another. Dawkins said, Examples of memes are tunes, catch-phrases, clothes fashions, ways of making pots or of building arches. A meme propagates itself as a unit of cultural evolution and diffusion — analogous in many ways to the behavior of the gene (the unit of genetic information). Often memes propagate as more-or-less integrated cooperative sets or groups, referred to as memeplexes .” </li></ul><ul><li>Source: Wikipedia:Memes </li></ul>
  4. 4. Memes Are Pseudo-Biological <ul><li>Pseudo-biological </li></ul><ul><ul><li>Genes affect our biological configuration </li></ul></ul><ul><ul><li>Memes affect our ARCHETYPICAL config </li></ul></ul><ul><ul><li>Archetypes -> Behavior -> Circumstances </li></ul></ul><ul><li>Will to replicate, just like DNA </li></ul><ul><li>Can totally replace native belief </li></ul><ul><li>Immortality/Persistence </li></ul><ul><li>History as MEME STRUGGLE </li></ul>
  5. 5. MEMES INVADE OUR BODIES! <ul><li>IF memes were BIOLOGICAL LIFE FORMS we would view tattoos differently </li></ul><ul><li>Memes leap off paper and onto our skin </li></ul><ul><li>Used to “identify” or “categorize” </li></ul><ul><li>Used as punishment in prison or by fascist nation-states </li></ul><ul><li>“Tattoo subculture” associated with illegal/immoral behavior </li></ul>
  6. 6. THE MEME MENACE <ul><li>Naziism/Communism </li></ul><ul><li>Mass organized religion </li></ul><ul><li>Worship of symbols and written law </li></ul><ul><li>Spread of literacy </li></ul><ul><ul><li>Fewer people used to be literate </li></ul></ul><ul><ul><li>More memetic control </li></ul></ul><ul><ul><li>Fragmented media landscape due to spread of literacy </li></ul></ul><ul><ul><li>“ Social schizophrenia”? </li></ul></ul>
  7. 7. SOCIAL JAVASCRIPT: menace or medicine ??? <ul><li>How can YOU create a meme ? </li></ul><ul><li>What can a meme do for your brand ??? </li></ul><ul><li>Advertising Examples </li></ul><ul><ul><li>Wazzaaaap !!! !!! !!! </li></ul></ul><ul><ul><li>“ Where’s the beef?” </li></ul></ul><ul><li>Free Advertising Through WoM </li></ul><ul><li>Online: Viral built in to the product </li></ul><ul><ul><li>Hotmail </li></ul></ul>
  8. 8. What is SOCIAL JAVASCRIPT ??? <ul><li>Rigorous approach to memetics </li></ul><ul><li>Clear vision of boot sequence </li></ul><ul><li>Fidelity </li></ul><ul><li>Relevance </li></ul><ul><li>Flexibility </li></ul><ul><li>Hooks </li></ul><ul><li>Contagion Potential </li></ul>
  9. 9. WITHOUT A WILL, THERE’S NO WAY <ul><li>What is the goal of your script ? </li></ul><ul><ul><li>What is in it for the carrier ? </li></ul></ul><ul><ul><li>What is in it for you ? </li></ul></ul><ul><ul><ul><li>Short-term goals </li></ul></ul></ul><ul><ul><ul><li>Long-term, “macro” goals </li></ul></ul></ul><ul><li>How will your script be sequenced to generate the target archetype ??? </li></ul><ul><li>Are you truly ready for the karmick consequences of your memecraft ??? </li></ul>