Why Tweens Aren’t Playing      Your GamesPeter Hofstede, Game Development Director
About Spil Games                                                     @Hofstede                  15 languages              ...
Evolution of games                                             @Hofstede       80’s                                  90’s ...
@Hofstede    12% Female players                   47% Female players                                               Tween G...
Tweens market: Generation “C”                                                      @Hofstede   68% broadband access       ...
Gameplay behaviour                              @Hofstede             Sources: Harvard Business Review
Age groups                                                    @Hofstede 4 – 6 discovery          7 – 8 follow             ...
Media consumption                               @Hofstede             Sources: Harvard Business Review
@Hofstede
@HofstedeTween Girl Top Genres
1   Fashion, makeover, beauty   @Hofstede
2   Roleplay   @Hofstede
Animals, Pets, caring3                            @Hofstede
Personality tests and self expression4                                       @Hofstede              ME!                   ...
5   adventure   @Hofstede
@Hofstede
@HofstedeTop design tips
Don’t:                   Ignore parents                                                       @Hofstede  Trust your intuit...
Do:                                                @Hofstede                        Get to know what                      ...
@Hofstede
Discussion                                        @Hofstede     Peter Hofstede, Game Development Director       Peter.Hofs...
Upcoming SlideShare
Loading in …5
×

Why Tweens Aren't Playing Your Games

932 views

Published on

More than half of tween girls in the U.S. are playing online games. So, why aren't they playing yours? Developers need to take the time understand this lucrative demographic, what makes them tick and the unique set of challenges they face online (hello age restrictions, content that simply isn’t designed for them and parental monitoring!). The stakes - and the payoff - are high, and in this session Spil Games’ Game Development Director, Peter Hofstede, will expose the secret world of tween girl gaming. He'll explore best practices and share insights on:
Do’s and dont's for girl game designers
Assessing popular gameplay genres and mechanics, pulling from real examples from platforms and developers that have successfully reached the tween girl demographic
Looking to the future, understanding the necessary steps to reach the next level in this market.

Published in: Entertainment & Humor, Sports
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
932
On SlideShare
0
From Embeds
0
Number of Embeds
10
Actions
Shares
0
Downloads
16
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Why Tweens Aren't Playing Your Games

  1. 1. Why Tweens Aren’t Playing Your GamesPeter Hofstede, Game Development Director
  2. 2. About Spil Games @Hofstede 15 languages Close to 200 Platforms for million active Girls, Teens unique users and Families each month Partnership with leading Girls 11 billion developers www.girlsgogames.com game plays in like Bigpoint Ages 8 – 12 2011 and Digital 7.6M MAUs in the US Chocolate Variety of games
  3. 3. Evolution of games @Hofstede 80’s 90’s Golden Age Consoles, start of online ? Sources: ABC News, Wikipedia, Entertainment Software Association
  4. 4. @Hofstede 12% Female players 47% Female players Tween Girl2000 - Casual Gaming Online Gaming Games - Today
  5. 5. Tweens market: Generation “C” @Hofstede 68% broadband access 2 of those hours on mobile devices $50B spending power More than 50% own smartphones 7.5 hours of media each day Amount of time with Very fragmented television is decreasing Sources: ZDNet, Bloomberg Businessweek, CNET, NYTimes
  6. 6. Gameplay behaviour @Hofstede Sources: Harvard Business Review
  7. 7. Age groups @Hofstede 4 – 6 discovery 7 – 8 follow 8 – 12 diverge Sources: Harvard Business Review
  8. 8. Media consumption @Hofstede Sources: Harvard Business Review
  9. 9. @Hofstede
  10. 10. @HofstedeTween Girl Top Genres
  11. 11. 1 Fashion, makeover, beauty @Hofstede
  12. 12. 2 Roleplay @Hofstede
  13. 13. Animals, Pets, caring3 @Hofstede
  14. 14. Personality tests and self expression4 @Hofstede ME! ME! ME! 80,000 pieces of content added daily
  15. 15. 5 adventure @Hofstede
  16. 16. @Hofstede
  17. 17. @HofstedeTop design tips
  18. 18. Don’t: Ignore parents @Hofstede Trust your intuition Be too wordy Overcomplicate it Make it look like Homework
  19. 19. Do: @Hofstede Get to know what tweens want Mine the real world for Love your game inspiration Keep it simple Focus on the visuals
  20. 20. @Hofstede
  21. 21. Discussion @Hofstede Peter Hofstede, Game Development Director Peter.Hofstede@spilgames.com @hofstede

×