25 Slideshare Marketing Tips For B2B

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An essential guide to using Slideshare effectively for your presentations. Increase exposure and maximize return on investment. Easy to follow check list on our blog:
http://www.spiderhousepr.com/blog/25-slideshare-marketing-tips-maximise-roi/

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25 Slideshare Marketing Tips For B2B

  1. 1. TWENTY-FIVE 25 MARKETING TIPSWednesday, 20 April 2011
  2. 2. This presentation is brought to you by... Spiderhousepr United Kingdom info@spiderhousepr.com www.spiderhousepr.com Specialists in social media marketing and UK local business search engine optimisation. Consultations available. www.spiderhousepr.comWednesday, 20 April 2011
  3. 3. .1. USERNAME Choose a name that represents your business well eg. your business / brand name or a keyword rich name. .2. PROFILE Complete in full - use a branded image, include keywords and your domain www.spiderhousepr.comWednesday, 20 April 2011
  4. 4. .3. PRESENTATION Include your business name, web address and contact details within the first few slides - or subtly throughout. .4. THE END Your final slide should contain contact details. www.spiderhousepr.comWednesday, 20 April 2011
  5. 5. .5. KEEP IT SHORT There is more chance of your viewer watching to the end and visiting your website for more details .6. VISUAL Try not to make your presentations full of plain text only (ie make it more interesting than this one!) www.spiderhousepr.comWednesday, 20 April 2011
  6. 6. .7. LEAVE SPACE Slideshare add navigation to the left and right of your presentation - leave space around the edge .8. CALL TO ACTION Entice viewers to take action at the end of your presentation - ask them to visit your website of call. Bribe them! www.spiderhousepr.comWednesday, 20 April 2011
  7. 7. .9. PRO ACCOUNT Consider a pro account with custom branding capability and lead capture built in .10. SHARE Use your other social networks & blog to link to your slideshare presentation www.spiderhousepr.comWednesday, 20 April 2011
  8. 8. .11. TITLE Make it captivating and keyword rich .12. DESCRIPTION Compelling and keyword rich - local businesses include your address and telephone number! www.spiderhousepr.comWednesday, 20 April 2011
  9. 9. .13. TAGS Add your relevant keywords! .14. LINKEDIN Utilise the Linkedin Slideshare app .15. PDF Uploading as a pdf will ensure no compatibility problems & easy downloading www.spiderhousepr.comWednesday, 20 April 2011
  10. 10. .16. COMPETITION If embedding on your website click “customize” (its a small link which appears when you click on “Embed”) and choose “Without related content”. (unless you are happy to display related content - possibly competitors - alongside your presentation!). www.spiderhousepr.comWednesday, 20 April 2011
  11. 11. For the full blog post containing all 25 tips please visit our blog: www.spiderhousepr.com/blog www.spiderhousepr.comWednesday, 20 April 2011
  12. 12. Spiderhousepr 46 University Street Belfast BT7 1HB Northern Ireland United Kingdom info@spiderhousepr.com www.spiderhousepr.com Specialists in social media marketing and UK local business search engine optimisation. Consultations available. www.spiderhousepr.comWednesday, 20 April 2011

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