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AtticTV Pte. Ltd. Strategy Slide

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Our strategy, for the co

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AtticTV Pte. Ltd. Strategy Slide

  1. 1. Videos of topics you’re passionate about.Delivered to you
  2. 2. All videos in one = not a good solution
  3. 3. Why?It makes keeping updated on the niches you’re interested in really hard
  4. 4. Fred Wilson talked about the de-portalization of the web which is coming true http://www.avc.com/a_vc/2006/12/the_deportaliza.html
  5. 5. Current Behavior Hours spent FIND OUT ABOUT NEW VIDEOS VIA VARIOUS BLOGS, ONLINE PUBLICATIONS, REDDIT etc. SEARCH FOR VIDEOS ON YOUTUBE(e.g. latest Girls Generation videos) TO FIND VIDEOS More time consumed Play 1 Video and Repeat Process SEARCH FOR VIDEO ON YOUTUBE AND PLAY ONE VIDEO
  6. 6. Loads of Time Wasted just to findvideos that we enjoy?
  7. 7. So we built an engine
  8. 8. That:Grabs the videos from YoutubeCategorizes videos into variousnichesAutomatically categorizes thevideos into subcategoriesIt’s customizable!
  9. 9. So what can we do with this engine?
  10. 10. We create niche “FeedApps” where fans of certainniches of video can getupdated on the videos theyenjoy easily
  11. 11. There are thousands of awesome niches that we can serve: Food and travel Automotives Celebrity Figures Niche moviesSkateboarding videos Internet pop culture
  12. 12. Our plan.. Hit 100 niches in 1 year
  13. 13. How?Build a pipeline capable of creating1 app using 3 developers 3 days
  14. 14. NumbersAverage AD Revenue Per App with 100k downloadsUSD 5,000 - USD10,000Estimated time cost for developmentUSD 1.1k per app(using 3 developers, 3 days @ USD3k a month
  15. 15. DistributionPeople search by niche KeywordsThus we position our apps to dominatethese niches to get search triggereddownloads
  16. 16. Company Structure needed CEO Mobile Client CategorizationMarketing Team (Front End) API/Framework -Writers -Ad buys Team Team -iOS developers -Algorithm developers -Android developers -iOS/Android developers Revenue Optimization Team -iOS/Android Developers -Stat heavy analysis for app usage, ad placement, marketing copy
  17. 17. Key Metrics for Success (year 1)1. 1 app, 3 developers, 3 days2. 100,000 downloads per app3. 100 apps per year
  18. 18. Join Us in Taipei?Send me an email at johnson@attictv.com

Our strategy, for the co

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