SPHomeRun.com   What Software   Marketing Pros Need to Know About  E-mail Marketing  Courtesy of the  Small Business Compu...
Sponsored by ITMarketingIdeas.comSPHomeRun.com Software Marketing can be Approached in a Lot of Different Ways
Sponsored by ITMarketingIdeas.comSPHomeRun.com E-mail Marketing is Still Very Popular Among Software Marketing Pros,
Sponsored by ITMarketingIdeas.comSPHomeRun.com  Primarily as a  Cost-Effective  Tool to Stay in  Front of Qualified  Leads...
Sponsored by ITMarketingIdeas.comSPHomeRun.com Essentially the Study of How to Make Sure Your E-mail Marketing Makes it Th...
Sponsored by ITMarketingIdeas.comSPHomeRun.com   to as Many of   Your Subscribers’   Inboxes as   Possible
Sponsored by ITMarketingIdeas.comSPHomeRun.com“19 EmailDeliverability TermsEvery MarketerShould Know,”
Sponsored by ITMarketingIdeas.comSPHomeRun.com  from Jenn Yorke at  HubSpot
Sponsored by ITMarketingIdeas.comSPHomeRun.com Is a Very Well-Organized Yet Concise Glossary of E-mail Marketing Jargon
Sponsored by ITMarketingIdeas.comSPHomeRun.com that You Really Need to be Aware of if You’re Tasked with Using E-mail Mark...
Sponsored by ITMarketingIdeas.comSPHomeRun.com  as Part of Your  Software  Marketing  Campaigns
Sponsored by ITMarketingIdeas.comSPHomeRun.com  Some Terms that  are Especially  Relevant to Small  IT Companies  Include:
Sponsored by ITMarketingIdeas.comSPHomeRun.com   • CAN-SPAM Act
Sponsored by ITMarketingIdeas.comSPHomeRun.com   • Open Rate
Sponsored by ITMarketingIdeas.comSPHomeRun.com   • Soft Bounce vs.     Hard Bounce
Sponsored by ITMarketingIdeas.comSPHomeRun.com   • Single Opt-In   vs. Double Opt-In
Sponsored by ITMarketingIdeas.comSPHomeRun.com   In Significantly-   Staffed Marketing   Departments,
Sponsored by ITMarketingIdeas.comSPHomeRun.com   E-mail Marketing   is Now a Distinct   Career Path in   and of Itself
Sponsored by ITMarketingIdeas.comSPHomeRun.com  What Do You Find  Most Important to  Assessing and  Measuring
Sponsored by ITMarketingIdeas.comSPHomeRun.coman E-mail MarketingCampaign?
Sponsored by ITMarketingIdeas.comSPHomeRun.com   Please Share   Your Thoughts   in the Comments   Section Below
SPHomeRun.comRecommended Reading:Top 10 IT Marketing Strategies                                Download this              ...
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What Software Marketing Pros Need to Know About E-mail Marketing (Slides)

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http://ITMarketingIdeas.com SUMMARY SLIDES: Are you a software marketing professional? Find out about some critical concepts that help make sure your email marketing campaigns get delivered. Copyright (C) SP Home Run Inc. SP Home Run is a registered trademark of SP Home Run Inc. All worldwide rights reserved.

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What Software Marketing Pros Need to Know About E-mail Marketing (Slides)

  1. 1. SPHomeRun.com What Software Marketing Pros Need to Know About E-mail Marketing Courtesy of the Small Business Computer Consulting Blog http://blog.sphomerun.com Creative Commons Image Source: Flickr BUILDWindows
  2. 2. Sponsored by ITMarketingIdeas.comSPHomeRun.com Software Marketing can be Approached in a Lot of Different Ways
  3. 3. Sponsored by ITMarketingIdeas.comSPHomeRun.com E-mail Marketing is Still Very Popular Among Software Marketing Pros,
  4. 4. Sponsored by ITMarketingIdeas.comSPHomeRun.com Primarily as a Cost-Effective Tool to Stay in Front of Qualified Leads and Clients
  5. 5. Sponsored by ITMarketingIdeas.comSPHomeRun.com Essentially the Study of How to Make Sure Your E-mail Marketing Makes it Through
  6. 6. Sponsored by ITMarketingIdeas.comSPHomeRun.com to as Many of Your Subscribers’ Inboxes as Possible
  7. 7. Sponsored by ITMarketingIdeas.comSPHomeRun.com“19 EmailDeliverability TermsEvery MarketerShould Know,”
  8. 8. Sponsored by ITMarketingIdeas.comSPHomeRun.com from Jenn Yorke at HubSpot
  9. 9. Sponsored by ITMarketingIdeas.comSPHomeRun.com Is a Very Well-Organized Yet Concise Glossary of E-mail Marketing Jargon
  10. 10. Sponsored by ITMarketingIdeas.comSPHomeRun.com that You Really Need to be Aware of if You’re Tasked with Using E-mail Marketing
  11. 11. Sponsored by ITMarketingIdeas.comSPHomeRun.com as Part of Your Software Marketing Campaigns
  12. 12. Sponsored by ITMarketingIdeas.comSPHomeRun.com Some Terms that are Especially Relevant to Small IT Companies Include:
  13. 13. Sponsored by ITMarketingIdeas.comSPHomeRun.com • CAN-SPAM Act
  14. 14. Sponsored by ITMarketingIdeas.comSPHomeRun.com • Open Rate
  15. 15. Sponsored by ITMarketingIdeas.comSPHomeRun.com • Soft Bounce vs. Hard Bounce
  16. 16. Sponsored by ITMarketingIdeas.comSPHomeRun.com • Single Opt-In vs. Double Opt-In
  17. 17. Sponsored by ITMarketingIdeas.comSPHomeRun.com In Significantly- Staffed Marketing Departments,
  18. 18. Sponsored by ITMarketingIdeas.comSPHomeRun.com E-mail Marketing is Now a Distinct Career Path in and of Itself
  19. 19. Sponsored by ITMarketingIdeas.comSPHomeRun.com What Do You Find Most Important to Assessing and Measuring
  20. 20. Sponsored by ITMarketingIdeas.comSPHomeRun.coman E-mail MarketingCampaign?
  21. 21. Sponsored by ITMarketingIdeas.comSPHomeRun.com Please Share Your Thoughts in the Comments Section Below
  22. 22. SPHomeRun.comRecommended Reading:Top 10 IT Marketing Strategies Download this Free Special Report Now at ITMarketingIdeas.comCopyright © SP Home Run Inc. All worldwide rights reserved.SP Home Run is a registered trademark of SP Home Run Inc.Creative Commons Image Source: Flickr BUILDWindows

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