Selling Managed Services - A Case Study on Xanadu Technology (Slides)

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http://ITSalesSecrets.com SUMMARY SLIDES: In this case study about Xanadu Technology, we show you how selling managed services can be a success using a resonating focus approach. Copyright (C) SP Home Run Inc.

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Selling Managed Services - A Case Study on Xanadu Technology (Slides)

  1. 1. SPHomeRun.com Selling Managed Services – A Case Study onXanadu Technology Courtesy of the Small Business Computer Consulting Blog http://blog.sphomerun.com Source: iStockphoto
  2. 2. Sponsored by ITSalesSecrets.comSPHomeRun.com Xanadu Technology is a Managed Services Provider, Based in the UK,
  3. 3. Sponsored by ITSalesSecrets.comSPHomeRun.com That Had a Stand and a Series of Seminars at Business 2012 in London
  4. 4. Sponsored by ITSalesSecrets.comSPHomeRun.com How Xanadu Technology Presented Its Value Proposition
  5. 5. Sponsored by ITSalesSecrets.comSPHomeRun.comXanaduTechnology’sMarketing Collateraland PresentationDelivery
  6. 6. Sponsored by ITSalesSecrets.comSPHomeRun.com Came Very Close to a Resonating Focus Approach
  7. 7. Sponsored by ITSalesSecrets.comSPHomeRun.comDemonstrated itsIn-depth Knowledgeof their Audience’sNeeds
  8. 8. Sponsored by ITSalesSecrets.comSPHomeRun.com Empathized with Issues Commonly Faced in Today’s Economic Environment
  9. 9. Sponsored by ITSalesSecrets.comSPHomeRun.com Displayed the Features and Benefits of Using its Products and Services
  10. 10. Sponsored by ITSalesSecrets.comSPHomeRun.com What I Enjoyed Most About Xanadu Technology’s Presentation
  11. 11. Sponsored by ITSalesSecrets.comSPHomeRun.com Here’s What I Found Most Valuable:
  12. 12. Sponsored by ITSalesSecrets.comSPHomeRun.com • Their Connection with the Audience
  13. 13. Sponsored by ITSalesSecrets.comSPHomeRun.com • Their Presenters Educated and Informed
  14. 14. Sponsored by ITSalesSecrets.comSPHomeRun.com • The Passion of the Presenters
  15. 15. Sponsored by ITSalesSecrets.comSPHomeRun.com • The Lack of Jargon
  16. 16. Sponsored by ITSalesSecrets.comSPHomeRun.com What I Think Xanadu Technology Could Improve Upon
  17. 17. Sponsored by ITSalesSecrets.comSPHomeRun.com • There was Overplaying of the Fear of Loss
  18. 18. Sponsored by ITSalesSecrets.comSPHomeRun.com of Data/Security Breaches in this Presentation
  19. 19. Sponsored by ITSalesSecrets.comSPHomeRun.com • The Term “Business Enablers” was Overused in this Presentation
  20. 20. Sponsored by ITSalesSecrets.comSPHomeRun.com It Displayed a Classic Resonating Focus Approach Which is the Best in Class
  21. 21. Sponsored by ITSalesSecrets.comSPHomeRun.com As Far as Relationship Marketing is Concerned
  22. 22. Sponsored by ITSalesSecrets.comSPHomeRun.com What have You Found Works Best When Selling Managed Services?
  23. 23. Sponsored by ITSalesSecrets.comSPHomeRun.com Share Your Experiences With Us in the Comments Section
  24. 24. SPHomeRun.comRecommended Reading:Seven IT Sales Secrets Download this Free Special Report Now at ITSalesSecrets.comCopyright © SP Home Run Inc. All worldwide rights reserved.SP Home Run is a registered trademark of SP Home Run Inc.Source: iStockphoto

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