ITSMA Warns Against Confusing Social Media Listening and Research (Slides)


Published on SUMMARY SLIDES: ITSMA says no in a blog post to the use of social media for market research, but there is one area where it might be better than traditional methods. Copyright (C) SP Home Run Inc. SP Home Run is a registered trademark of SP Home Run Inc. All worldwide rights reserved.

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ITSMA Warns Against Confusing Social Media Listening and Research (Slides)

  1. 1. ITSMA Warns Against Confusing Social Media Listening and Research Courtesy of the Small Business Computer Consulting Blog Creative Commons Image Source: Flickr Official GDC
  2. 2. Sponsored by Can Listening to Comments and Analyzing Sentiment from Social Media
  3. 3. Sponsored by Also be Counted as Research?
  4. 4. Sponsored by In a Blog Post on its Website,
  5. 5. Sponsored by ITSMA (Information Technology Services Marketing Association) Says No
  6. 6. Sponsored by In its Opinion, Listening to Social Media:
  7. 7. Sponsored by 1. Does Not Replace Asking the Questions You Need to Ask
  8. 8. Sponsored by 2. Does Not Allow You to Test Hypotheses
  9. 9. Sponsored by 3. Does Not Truly Represent Your Market
  10. 10. Sponsored by 4. Does Not Indicate Future Trends, Only Past Events
  11. 11. Sponsored by Not Quite So Cut and Dried
  12. 12. Sponsored by The ITSMA Blog Post Goes on to Credit Listening to Social Media as
  13. 13. Sponsored by at Least Contributing to Market Research
  14. 14. Sponsored by Social Media Can be Good for Testing Ideas by “Floating Trial Balloons”
  15. 15. Sponsored by The Potential to Garner Information About Hitherto Unrecognized Needs is Admitted
  16. 16. Sponsored by Actually Better than Conventional Marketing Research?
  17. 17. Sponsored by By Combining Social Media Listing and CRM Into “Social CRM,”
  18. 18. Sponsored by Companies Can Find out Beforehand
  19. 19. Sponsored by How Customers Feel About their Products and Services
  20. 20. Sponsored by The Information Collected Can Also Be Mined to Reveal Overall Trends and Opportunities
  21. 21. Sponsored by The Information is Also Available in Real Time
  22. 22. Sponsored by Bottom Line?
  23. 23. Sponsored by Social Media Listening Does Not Replace Other Marketing Research Methods,
  24. 24. Sponsored by But Can Be a Useful Addition to Them
  25. 25. Sponsored by Do You Glean Information About Your Market From Facebook, Twitter,
  26. 26. Sponsored by or Any Other Social Network?
  27. 27. Sponsored by How Relevant or Reliable Have You Found That To be?
  28. 28. Sponsored by Sum Up Your Social Media Viewpoint in the Comments Section Below
  29. 29. Recommended Reading: Top 9 IT Trade Associations for Small Business VARs, Integrators, IT Solution Providers, MSPs, System Builders, Computer Repair Businesses, and Computer Consulting Firms Download this Free Special Report Now at ITTradeAssociations.comCopyright © SP Home Run Inc. All worldwide rights reserved.SP Home Run is a registered trademark of SP Home Run Inc.Creative Commons Image Source: Flickr Official GDC