SPHomeRun.com    How to SellSoftware Solutions:     Transactional v Relationship Marketing  Courtesy of the  Small Busines...
Sponsored by ITSalesSecrets.comSPHomeRun.com  Relationship and  Transactional  Marketing are Two  Distinct Strategies
Sponsored by ITSalesSecrets.comSPHomeRun.com  For Marketing  Your Products  and Services
Sponsored by ITSalesSecrets.comSPHomeRun.com           Transactional             Marketing
Sponsored by ITSalesSecrets.comSPHomeRun.com Best for High Volume Sales Where the Product or Service
Sponsored by ITSalesSecrets.comSPHomeRun.com Does Not Need to be Personalized,
Sponsored by ITSalesSecrets.comSPHomeRun.com  And There’s  No Requirement  to Build a  Relationship with  the Customer
Sponsored by ITSalesSecrets.comSPHomeRun.com             Relationship              Marketing
Sponsored by ITSalesSecrets.comSPHomeRun.com Relationship Marketing is All About Building
Sponsored by ITSalesSecrets.comSPHomeRun.com An Ongoing Relationship With Your Audience
Sponsored by ITSalesSecrets.comSPHomeRun.com Potential to Generate Repeat Business and Customer Loyalty for Your Brand
Sponsored by ITSalesSecrets.comSPHomeRun.com           Applying the          Right Strategy          to Any Given         ...
Sponsored by ITSalesSecrets.comSPHomeRun.com  If the Software  Solution Which  You Are Trying to  Sell is an App,
Sponsored by ITSalesSecrets.comSPHomeRun.comThen You areLikely Going to beCompeting on Price
Sponsored by ITSalesSecrets.comSPHomeRun.com  And You’ll Want to  Sell High Volumes  of the Product
Sponsored by ITSalesSecrets.comSPHomeRun.com  In this Case,  Transactional  Marketing is the  Way to Go
Sponsored by ITSalesSecrets.comSPHomeRun.com If, However, You are Selling IT Solutions to the Local Business Community
Sponsored by ITSalesSecrets.comSPHomeRun.com With the Aim of Becoming their Virtual CIO,
Sponsored by ITSalesSecrets.comSPHomeRun.com Then Relationship Marketing is a More Appropriate Strategy
Sponsored by ITSalesSecrets.comSPHomeRun.com  Depending On the  Nature of Your  Business and the  Diversity of Your  Incom...
Sponsored by ITSalesSecrets.comSPHomeRun.com  You May Need to  Employ both  Strategies Within  Your Business
Sponsored by ITSalesSecrets.comSPHomeRun.comHave You EmployedEither of theseStrategies WhenSelling SoftwareSolutions?
Sponsored by ITSalesSecrets.comSPHomeRun.com  If so,  Why Not Share  Your Experiences  in the Comments  Section
SPHomeRun.comRecommended Reading:Seven IT Sales Secrets                                Download this                      ...
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How to Sell Software Solutions: Transactional v Relationship Marketing (Slides)

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http://ITSalesSecrets.com SUMMARY SLIDES: Relationship marketing gets lots of press but transactional marketing is an equally valid strategy. Find out how to sell software solutions both ways. Copyright (C) SP Home Run Inc.

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How to Sell Software Solutions: Transactional v Relationship Marketing (Slides)

  1. 1. SPHomeRun.com How to SellSoftware Solutions: Transactional v Relationship Marketing Courtesy of the Small Business Computer Consulting Blog http://blog.sphomerun.com Source: iStockphoto
  2. 2. Sponsored by ITSalesSecrets.comSPHomeRun.com Relationship and Transactional Marketing are Two Distinct Strategies
  3. 3. Sponsored by ITSalesSecrets.comSPHomeRun.com For Marketing Your Products and Services
  4. 4. Sponsored by ITSalesSecrets.comSPHomeRun.com Transactional Marketing
  5. 5. Sponsored by ITSalesSecrets.comSPHomeRun.com Best for High Volume Sales Where the Product or Service
  6. 6. Sponsored by ITSalesSecrets.comSPHomeRun.com Does Not Need to be Personalized,
  7. 7. Sponsored by ITSalesSecrets.comSPHomeRun.com And There’s No Requirement to Build a Relationship with the Customer
  8. 8. Sponsored by ITSalesSecrets.comSPHomeRun.com Relationship Marketing
  9. 9. Sponsored by ITSalesSecrets.comSPHomeRun.com Relationship Marketing is All About Building
  10. 10. Sponsored by ITSalesSecrets.comSPHomeRun.com An Ongoing Relationship With Your Audience
  11. 11. Sponsored by ITSalesSecrets.comSPHomeRun.com Potential to Generate Repeat Business and Customer Loyalty for Your Brand
  12. 12. Sponsored by ITSalesSecrets.comSPHomeRun.com Applying the Right Strategy to Any Given Situation
  13. 13. Sponsored by ITSalesSecrets.comSPHomeRun.com If the Software Solution Which You Are Trying to Sell is an App,
  14. 14. Sponsored by ITSalesSecrets.comSPHomeRun.comThen You areLikely Going to beCompeting on Price
  15. 15. Sponsored by ITSalesSecrets.comSPHomeRun.com And You’ll Want to Sell High Volumes of the Product
  16. 16. Sponsored by ITSalesSecrets.comSPHomeRun.com In this Case, Transactional Marketing is the Way to Go
  17. 17. Sponsored by ITSalesSecrets.comSPHomeRun.com If, However, You are Selling IT Solutions to the Local Business Community
  18. 18. Sponsored by ITSalesSecrets.comSPHomeRun.com With the Aim of Becoming their Virtual CIO,
  19. 19. Sponsored by ITSalesSecrets.comSPHomeRun.com Then Relationship Marketing is a More Appropriate Strategy
  20. 20. Sponsored by ITSalesSecrets.comSPHomeRun.com Depending On the Nature of Your Business and the Diversity of Your Income Streams,
  21. 21. Sponsored by ITSalesSecrets.comSPHomeRun.com You May Need to Employ both Strategies Within Your Business
  22. 22. Sponsored by ITSalesSecrets.comSPHomeRun.comHave You EmployedEither of theseStrategies WhenSelling SoftwareSolutions?
  23. 23. Sponsored by ITSalesSecrets.comSPHomeRun.com If so, Why Not Share Your Experiences in the Comments Section
  24. 24. SPHomeRun.comRecommended Reading:Seven IT Sales Secrets Download this Free Special Report Now at ITSalesSecrets.comCopyright © SP Home Run Inc. All worldwide rights reserved.SP Home Run is a registered trademark of SP Home Run Inc.Source: iStockphoto

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