How Computer Reseller News (CRN) Segments the U.S. IT Channel (Slides)


Published on SUMMARY SLIDES: Learn how CRN (Computer Reseller News) classifies the various business model segments of the U.S. IT channel in 16 distinct market segments. Copyright (C) SP Home Run Inc. SP Home Run is a registered trademark of SP Home Run Inc. All worldwide rights reserved.

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How Computer Reseller News (CRN) Segments the U.S. IT Channel (Slides)

  1. 1. How Computer Reseller News (CRN) Segments the U.S. IT Channel Courtesy of the Small Business Computer Consulting Blog
  2. 2. Sponsored by Segmentation is a Very Powerful Tool in Any Kind of Market Research
  3. 3. Sponsored by When it Comes to the Various Segments of the North American IT Channel,
  4. 4. Sponsored by There are Very Few Organizations that Understand this Fragmentation Quite as Well
  5. 5. Sponsored by As Computer Reseller News (U.S. Edition)
  6. 6. Sponsored by In Both a Recent CRN Subscriber Survey, as Well as on the CRN Free Subscription Form,
  7. 7. Sponsored by You’ll See a Relatively Similar, Although Not Identical,
  8. 8. Sponsored by List of Ways to Classify the Various Business Models of the IT Channel:
  9. 9. Sponsored by 1. Broadband Services Agent
  10. 10. Sponsored by 2. Business Consultant
  11. 11. Sponsored by 3. Direct Market Reseller (DMR)
  12. 12. Sponsored by 4. Distributor
  13. 13. Sponsored by 5. Hosting Services Provider
  14. 14. Sponsored by 6. IT Consultant
  15. 15. Sponsored by 7. Managed Services Provider (MSP)
  16. 16. Sponsored by 8. Network Integrator/VAR
  17. 17. Sponsored by 9. Software Developer/ISV (Independent Software Vendor)
  18. 18. Sponsored by 10. Solution Provider
  19. 19. Sponsored by 11. Systems Builder/White Box Assembler
  20. 20. Sponsored by 12. Systems Integrator/VAR
  21. 21. Sponsored by 13. Telecom Carrier Agent
  22. 22. Sponsored by 14. Tele- communications Service Provider (TSP)
  23. 23. Sponsored by 15. Telephony Integrator/VAR
  24. 24. Sponsored by 16. Web Developer
  25. 25. Sponsored by Computer Reseller News (CRN) is Actually Published Independently Under the Same
  26. 26. Sponsored by Publication/Brand Name in Several Other Countries Besides the U.S., Including CRN UK,
  27. 27. Sponsored by CRN India, and CRN Australia
  28. 28. Sponsored by Few Still Refer to Computer Reseller News as “Computer Reseller News”
  29. 29. Sponsored by Most Now Know the Award-Winning IT Trade Publication by its Acronym: CRN
  30. 30. Sponsored by Which of These 16 Business Model Segments of the IT Channel
  31. 31. Sponsored by Does Your Company Belong To?
  32. 32. Sponsored by Has CRN Left Anything Out?
  33. 33. Sponsored by Please Share Your Thoughts in the Comments Area Below
  34. 34. SPHomeRun.comRecommended Reading: Top 8 IT Channel Trade Publications Download this Free Special Report Now at ITChannelPubs.comCopyright © SP Home Run Inc. All worldwide rights reserved.SP Home Run is a registered trademark of SP Home Run Inc.