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Are Data Center Companies Chasing a Broken Playbook? (SlideShare)

http://InboundDataCenter.com Are Data Center Companies Chasing a Broken Playbook? (SlideShare). Are data center companies trapped in the past? Find out if your playbook is broken and how your data center can thrive in today’s market. Copyright (C) SP Home Run Inc. All worldwide rights reserved.

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Are Data Center Companies Chasing a Broken Playbook? (SlideShare)

  1. 1. Are Data Center Companies Chasing a Broken Playbook? Sponsored by InboundDataCenter.com
  2. 2. What Changed? Sponsored by InboundDataCenter.com Jennifer Feinberg Co-Founder and President SP Home Run Inc.
  3. 3. 10 years ago, a mobile device was a BlackBerry or Palm Treo – and a tool largely limited to the geekiest of the geeks Sponsored by InboundDataCenter.com Jennifer Feinberg Co-Founder and President SP Home Run Inc.
  4. 4. Because mobile bandwidth was crazy expensive, and largely sucked at least in the USA, mobile was the exception, not the rule Sponsored by InboundDataCenter.com Jennifer Feinberg Co-Founder and President SP Home Run Inc.
  5. 5. Today, that’s all completely changed Sponsored by InboundDataCenter.com Jennifer Feinberg Co-Founder and President SP Home Run Inc.
  6. 6. Mere mortals, even technophobes, feel very comfortable with their iPhone or Android- powered smartphone Sponsored by InboundDataCenter.com Jennifer Feinberg Co-Founder and President SP Home Run Inc.
  7. 7. Wi-Fi and 4G bandwidth is now pervasive Sponsored by InboundDataCenter.com Jennifer Feinberg Co-Founder and President SP Home Run Inc.
  8. 8. 10 years ago, when you wanted to look-up something online, Sponsored by InboundDataCenter.com Jennifer Feinberg Co-Founder and President SP Home Run Inc.
  9. 9. you needed to wait until you were back at your desktop or on your notebook, in your office or home office Sponsored by InboundDataCenter.com Jennifer Feinberg Co-Founder and President SP Home Run Inc.
  10. 10. Today, any question you could possibly want answered can be, within seconds, Sponsored by InboundDataCenter.com Jennifer Feinberg Co-Founder and President SP Home Run Inc.
  11. 11. no matter where you are: in line checking into a conference, while on the elliptical at the gym, or while standing in the middle of a data center Sponsored by InboundDataCenter.com Jennifer Feinberg Co-Founder and President SP Home Run Inc.
  12. 12. 10 years ago, was social media even part of your personal or professional life? Sponsored by InboundDataCenter.com Jennifer Feinberg Co-Founder and President SP Home Run Inc.
  13. 13. Today, a huge percentage of people check their Facebook, Twitter, or LinkedIn stream within minutes of waking up each day Sponsored by InboundDataCenter.com Jennifer Feinberg Co-Founder and President SP Home Run Inc.
  14. 14. – and right before going to sleep each night Sponsored by InboundDataCenter.com Jennifer Feinberg Co-Founder and President SP Home Run Inc.
  15. 15. …and oh yeah, a few dozen times in between Sponsored by InboundDataCenter.com Jennifer Feinberg Co-Founder and President SP Home Run Inc.
  16. 16. Why the Traditional Marketing Play book is Broken Sponsored by InboundDataCenter.com Jennifer Feinberg Co-Founder and President SP Home Run Inc.
  17. 17. Depending on who you ask, anywhere from 57% to 90% of the buyer’s journey Sponsored by InboundDataCenter.com Jennifer Feinberg Co-Founder and President SP Home Run Inc.
  18. 18. – and decision-making process is over – Sponsored by InboundDataCenter.com Jennifer Feinberg Co-Founder and President SP Home Run Inc.
  19. 19. before your decision makers are ready for a conversation with you Sponsored by InboundDataCenter.com Jennifer Feinberg Co-Founder and President SP Home Run Inc.
  20. 20. This is a big challenge for data center companies Sponsored by InboundDataCenter.com Jennifer Feinberg Co-Founder and President SP Home Run Inc.
  21. 21. How do you do this? Sponsored by InboundDataCenter.com Jennifer Feinberg Co-Founder and President SP Home Run Inc.
  22. 22. By creating remarkable thought leadership content at scale Sponsored by InboundDataCenter.com Jennifer Feinberg Co-Founder and President SP Home Run Inc.
  23. 23. Most Data Center Companies Asleep at the Wheel Sponsored by InboundDataCenter.com Jennifer Feinberg Co-Founder and President SP Home Run Inc.
  24. 24. In a world where decision makers are in control and have all the information that they need, Sponsored by InboundDataCenter.com Jennifer Feinberg Co-Founder and President SP Home Run Inc.
  25. 25. on their terms, when they want it, Sponsored by InboundDataCenter.com Jennifer Feinberg Co-Founder and President SP Home Run Inc.
  26. 26. the sales rep is no longer the gatekeeper Sponsored by InboundDataCenter.com Jennifer Feinberg Co-Founder and President SP Home Run Inc.
  27. 27. And at the same time this once-in-a-generation change was going on, Sponsored by InboundDataCenter.com Jennifer Feinberg Co-Founder and President SP Home Run Inc.
  28. 28. decision makers got fed up with and really good at blocking out the kind of irritating interruption-based marketing Sponsored by InboundDataCenter.com Jennifer Feinberg Co-Founder and President SP Home Run Inc.
  29. 29. -- including cold calls, trade show booths, direct mail, and rented email lists (in other words: spam) Sponsored by InboundDataCenter.com Jennifer Feinberg Co-Founder and President SP Home Run Inc.
  30. 30. How is your data center company adapting to these new realities? Sponsored by InboundDataCenter.com Jennifer Feinberg Co-Founder and President SP Home Run Inc.
  31. 31. Or are you living in the past? Sponsored by InboundDataCenter.com Jennifer Feinberg Co-Founder and President SP Home Run Inc.
  32. 32. Let us know your take in the Comments Sponsored by InboundDataCenter.com Jennifer Feinberg Co-Founder and President SP Home Run Inc.
  33. 33. Recommended Reading Learn How to Attract, Convert, Close, and Delight Your Ideal Clients and Tenants for Your Colocation Data Center Download Your Free Copy Now at www.InboundDataCenter.com Copyright © SP Home Run Inc. SP Home Run is a Registered Trademark of SP Home Run Inc. All Worldwide Rights Reserved.

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