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Life access health eservices OEP presentation


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This is the Opportunity execution plan for team eHealthservices of the Stanford University Venture Lab Technology entrepreneurship course.

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Life access health eservices OEP presentation

  1. 1. Life Access Health eServices ”Making access to life crucial Information & Health Services a reality for all” Opportunity Execution Plan Team: eHealthServices Dolly Bhasin (Team Lead), Mike Trainum, Laura Kelly & Graham Kojo Annointing Ablodevi Technology Entrepreneurship II Venture Lab, Stanford University
  2. 2. FUNDAMENTAL PROBLEM & Our Solution The Healthcare value chain in India is not fully integrated. In large measure this is due to a lack of timely, context-sensitive access to life-crucial information, and communication failure between stakeholders. Life Access Health eServices works with public & private partners to make access to life-crucial information and Health eServices a reality for all... The result is poorer health at higher cost.
  3. 3. Product : Knowledge Resources for Healthcare Life Access Health eServices provides digital solutions to support and manage Healthcare Communication & Services for both urban & rural contexts by creating meaningful engagement models. The Healthcare Knowledge resources are in two categories Health Consumers • Behavioral Change Communications • Health awareness Communications • Preventive care Communications Other Healthcare Stakeholders • Branding and Marketing Communications • Information Exchange Mechanisms • Capacity Building Resources
  4. 4. Team Mike TrainumDolly Bhasin A Serial Entrepreneur Trying to Explore Knowledge Entrepreneurship Based in India Dolly Bhasin is truly amazing! I was aware of Dolly and her insights through forums in three previous Stanford courses. But I didn’t truly appreciate her gifts as a serial entrepreneur in knowledge management, ePublishing and other areas -- or how vast her network is in India -- and beyond! -- until we began collaborating in Technology Entrepreneurship. I’m convinced her business acumen and experience are a perfect complement to mine as a linguist & social entrepreneur. I have been exploring how to improve lives through technology driven knowledge interventions in education, health, tourism and livelihood options. My biggest challenge was to find a tool and methodology to reach the marginalized who have such limited access to information they can understand well, and can help them to lead a respectable life. After meeting Mike and knowing about his localisation methods and Shellbook technology, I was really amazed! There was no doubt that I had found someone who could complement my own work and fill the missing gap to address access to life-crucial information for all! Graham Kojo Annointing Ablodevi Student in IT based in Ghana Laura Kelly A Health and Wellness practitioner based in LA, USA A Linguist who has devoted his life to the cause of improving access to information for the marginalized at the bottom of the pyramid
  5. 5. Business Model Life Access Health eServices is a partnership between non-profit & for-profit agencies... The Localization Alliance for Integral Human Development (TLA) forms partnerships & develops projects in the non-profit sector. SPH Consultancy & eServices (SPHCES) works within the commercial sector to coordinate collaborative public-private knowledge management initiatives and communication channel integration. We work together on public–private partnership projects, and with service oriented projects that improve healthcare for all in India.
  6. 6. Sales and Marketing Strategy We collaborate with a range of partners to address critical needs in these Target Market Segments in three Product/Service Categories… Localisation/ Personalisation Products Lower Income (Urban/Rural) Marginalized (women, children, ethinic minorities, disabled Healthcare Consumer Communication (Patient and non Patient Communications) Middle Income (Urban/Rural) Upper Income (Rural/Urban) Healthcare Service Delivery related Health Care Service Providers Other Health Care Stakeholders Target Markets TARGETMARK Type of Product/Service
  7. 7. Marketing Strategy – Hybrid Model As a public-private partnership, our products will be distributed through both businesses and non- profits. For this reason, we have adopted a two pronged marketing strategy. We have conducted many stakeholder interviews and experiments to determine the best product offerings and product mix for each market segment… B2B oriented proposals, partnerships, contracts B2C direct marketing on the web A detailed report is available here and a presentation is available at
  8. 8. Partnership Models We work with partners in the following areas. Most of these relationships have bi-directional relevance. Government and large Healthcare Projects Support for Localisation, Knowledge gathering and epublishing initiatives Healthcare Communication Agencies Healthcare Marketing communication Mobile and eHealth solution developers mApps and eHealth Devices for BCC, Remote diagnostics and Tele-healthcare Healthcare Research and Educational Institutions Quality assurance and Health Knowledge capacity-building Knowledge Repositories and Registries Membership driven Knowledge Exchange amongst Healthcare Stakeholders in the form of Knowledge Capsules & Shellbooks Capacity Building & CSR agencies & NGO Support for Localisation, knowledge dissemination and ePublishing initiatives
  9. 9. Partners in Our Public-Private Networks Capacity Building & CSR Agencies & NGOs Knowledge Repositories Research & Education Institutions eHealth Solution Developers Healthcare Communication Agencies Govt. & large Healthcare Projects Life Access Health eServices Indian Public Health Institute All India Institute Of Medical Sciences INMAS DIMAGI AROGYA TRUST BioSense Akhil Systems BrandWagon World Vision eHealth Magazine eHealth Apps Disease Registeries NABH Health Tourism Committee Min of TourismMin of Health AYush Intel Microsoft Min. of Child & Family Welfare
  10. 10. Distribution Channels The distribution channels for our products and services depend on the product/service being delivered. Some of them are identified by us as: Our own website Shellbook Online Library Publishers Telecom Service Providers Telecom Handset Providers Partners in our current public-private networks (see slide 10) The Healthcare Knowledge Exchange (platform & repositories) We have approached current partners in each of these channels, and many have shown interest. To know more, see Partnerships and Distribution.
  11. 11. Costs-Revenues and Funding As founding partners of The Localization Alliance, we have unlimited access to over USD 2M of existing Shellbook Publishing System technology. To leverage this & keeping startup costs low, we will focus our initial efforts on forming income-generating partnerships with public & private agencies that have a vested interest in the localisation of life- crucial information in lower income and other marginalised communities. In the PRE MARKET phase, we will require to develop a MVP Prototype that demonstrates the proof of concept of the overall project (please see this one for the Texas Dept of State Health Services as an example) at an estimated cost of USD 25,000 to pitch for funding. We estimate that knowledge framework and repositories would be developed in months 0-36 at USD 3M with necessary libraries and software for multi language/ mobile support. This would manage and distribute the products & services of Knowledge Capsules, Shellbooks other value added content developed with partner agencies. We estimate costs in the POST MARKET Phase to be USD 1M p.a. for the initial year, to be increased based on projects we work with (as per market feedback). The estimated revenues flow are as follows: • Between 12-24 months from Service deliveries and some shell book sales - 1 M USD • Between 24-36 months from Service, shellbooks and knowledge products - 1.5 M USD • We aim to be able to have a sustainable business model by year 5. COSTS & FUNDING REVENUES
  12. 12. Risks and Risk Mitigation 1. TECHNICAL • Shell book on the Web • Knowledge Repository • Shellbook Library • Mobile Web Cloud • Payment Gateway integration 2. FINANCIAL  Limited Revenue steams in beginning  R & D costs  Development Costs  Project Deployment Costs 3. PEOPLE  Getting/Retain right talent  Diverse skills needed  High Salary burn as projects may come slow 4. MARKET  Market Acceptance  Managing cohesion with too many stakeholders  Critical mass for sustenance RISK MITIGATION 1. Work with existing partners of LAT and SPHCES to tap some existing clients 2. Apply for some Grant/award for innovative business idea on LIFE CRUCIAL HEALTH for ALL…for the seed money. 3. SPHCES works to get Technology support from IBM (existing partner), Microsoft and some Telecom players & healthcare communication partners. 4. We will work initially with project partners like Worldvision and Dimagi whom LAT has worked in USA and are also working in Indian Public