Ariella Languish discusses the benefits of developing and using machinima for your projects and provides an analysis between animation and machinima. Successful examples of using Second Life to create machinima and how you can develop machinima skills are also discussed. Ariella Languish is CEO of Framed in 3D, a company that creates animated commercials using virtual worlds. Machinima clients include IBM, HP, World Bank, Nestle, and Deloitte.