How to Outsource Your Inbound Marketing Services to Other Agencies

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My presentation at Inbound Conference 2012 on how to leverage outsourcing to increase leverage, minimize risk and grow your marketing age

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  • “HubSpot Keynote” will be replaced with the name of your track
  • TMR-been in business for 40 years-Hubspot VAR for 2 years-Agency Partnerships and Outsourcing has always been a part of our strategy – we’ve worked with many, many agencies over the years both outsourcing to agencies and being a resource for agenciesSince becoming a VAR, we’ve been developing and perfecting our inbound marketing service offering so that we can help other inbound agencies and marketing professionals grow
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  • How to Outsource Your Inbound Marketing Services to Other Agencies

    1. 1. The Agency Network Effecthow and why to outsource your client work to other agencies.
    2. 2. Spencer POWELL @spowell24 Fantasy Football Name: Royal Flush#inbound12
    3. 3. Agenda 1. Why Outsource? 2. What Are Your Goals? 3. Agency Lifecycle 4. Selecting a Partner Agency 5. Executing a Partnership#inbound12
    4. 4. 1 WHY OUTSOURCE? leverage outsourcing and grow#inbound12
    5. 5. stack revenue.#inbound12
    6. 6. Sell 1 Retainer per Month Year 1 Year 2 Year 3 Year 4 Jan $500 $6,500 $12,500 $18,500 Feb $1,000 $7,000 $13,000 $19,000 Mar $1,500 $7,500 $13,500 $19,500 Apr $2,000 $8,000 $14,000 $20,000 May $2,500 $8,500 $14,500 $20,500 Jun $3,000 $9,000 $15,000 $21,000 … … … … … Dec $6,000 $12,000 $18,000 $24,000 Annualized $72,000 $144,000 $216,000 $288,000#inbound12
    7. 7. LEVERAGE “It is much easier to put existing resources to better use, than to develop resources where they do not exist.” ― George Soros.#inbound12
    8. 8. minimize risk.#inbound12
    9. 9. Ladder Effect (without outsourcing) New Hires Profit Zones#inbound12
    10. 10. Ladder Effect (with outsourcing) New Hires Profit Zone#inbound12
    11. 11. 2 GOALS you gotta know where you’re going#inbound12
    12. 12. Goals • Scale a 1 person business • Grow a small team • Grow a large team#inbound12
    13. 13. scale as one.#inbound12
    14. 14. grow a small team.#inbound12
    15. 15. grow a large team.#inbound12
    16. 16. 3 THE AGENCY LIFECYCLE where is your agency today?#inbound12
    17. 17. THE AGENCY LIFECYCLEInfant Toddler Child Teen Adult Senior 1 2-3 4-6 7-10 11-15 16+ Team Size ? ? ? ? ? ? Revenue ? ? ? ? ? ? Amount to Outsource#inbound12
    18. 18. Infant Stage • 1 Person • $150K in revenue • Outsourcing 75-100%#inbound12
    19. 19. Toddler Stage • 2-3 people • $300K - $450K in revenue • Outsourcing 30-75%#inbound12
    20. 20. Child Stage • 4-6 People • $600K - $900K in revenue • Outsourcing 20-30%#inbound12
    21. 21. Teen Stage • 7-10 people • $1M - $1.5M in revenue • Outsourcing 10-20%#inbound12
    22. 22. Adult Stage • 11-15 People • $1.7M - $2.2M in revenue • Outsourcing 5-10%#inbound12
    23. 23. Senior Stage • 16+ people • $2.4M + in revenue • Outsourcing 0-5%#inbound12
    24. 24. THE AGENCY LIFECYCLEInfant Toddler Child Teen Adult Senior1 2-3 4-6 7-10 11-15 16+ Team Size$150K $300K - $600K - $1M - $1.7M - $2.4M+ Revenue $450K $900K $1.5M $2.2M (avg. $150K/ head)75-100% 30-75% 20-30% 10-20% 5-10% 0-5% Amount to Outsource (workload)#inbound12
    25. 25. Selecting a Partner Agency#inbound12
    26. 26. Partner Agency Checklist info.tmrdirect.com/checklist#inbound12
    27. 27. How to Execute a Partnership#inbound12
    28. 28. Conclusion Why Outsource? 1. Stack Revenue 2. Gain Leverage 3. Minimize Risk 4. Achieve Your Goals

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