Blogging for Remodelers

464 views

Published on

Blogging is a critical piece of the inbound marketing process and is essential for every builder and remodeler. Learn how to blog effectively in order to generate leads and sales through your website.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
464
On SlideShare
0
From Embeds
0
Number of Embeds
13
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Blogging for Remodelers

  1. 1. D e l i v e r i n g M e a s u r a b l e R e s u l t sEffective Blogging for Builders and RemodelersMike Smith Wes Powell Spencer PowellOwner, WordSmith President, TMR Direct New Media Manager, TMRmichael@mikewordsmith.co wpowell@tmrdirect.com Directm spowell@tmrdirect.com Questions/Comments – Chat Panel on the RightMarketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  2. 2. Agenda D e l i v e r i n g M e a s u r a b l e R e s u l t s1. Industry Statistics (from participants of this webinar)2. How marketing has changed for builders and remodelers3. Blogging: What it is (and isn’t)4. How blogging can position you as a “trusted advisor” and close more deals5. Why blogging alone isn’t enough6. Integrating blogs into the rest of your marketing strategy Marketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  3. 3. Statistics D e l i v e r i n g M e a s u r a b l e R e s u l t s Here’s Looking at You! Your Website Grade (from 1-100) •11% Did not have a website •19% Scored Less than 25 •40% Scored Less than 50 •88% Scored Less than 90 •15% had a blog connected to their websiteMarketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  4. 4. Statistics D e l i v e r i n g M e a s u r a b l e R e s u l t s If you’d like to know what your individual score was, please leave your name and number in the chat panel and we’ll give you a callMarketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  5. 5. D e l i v e r i n g M e a s u r a b l e R e s u l t s Marketing is Changing has changedMarketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  6. 6. D e l i v e r i n g M e a s u r a b l e R e s u l t s Traditional Marketing = OutboundMarketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  7. 7. D e l i v e r i n g M e a s u r a b l e R e s u l t s Outbound Marketing is BrokenMarketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  8. 8. D e l i v e r i n g M e a s u r a b l e R e s u l t s So … what’s INBOUND marketing?Marketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  9. 9. D e l i v e r i n g M e a s u r a b l e R e s u l t s Inbound Gives LeverageMarketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  10. 10. D e l i v e r i n g M e a s u r a b l e R e s u l t s Inbound Is CheaperMarketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  11. 11. D e l i v e r i n g M e a s u r a b l e R e s u l t s Inbound Outbound Marketing MarketingMarketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  12. 12. D e l i v e r i n g M e a s u r a b l e R e s u l t sTurn Your Website in to a Lead Generation Machine Recipe for Success Online Traffic + Conversion + Nurturing = Sales/ROIMarketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  13. 13. D e l i v e r i n g M e a s u r a b l e R e s u l t s Traffic How do you get more traffic? Create Remarkable Content Blogging + Social Media + Search Engine Optimization (SEO) = TrafficMarketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  14. 14. D e l i v e r i n g M e a s u r a b l e R e s u l t s What is a blog? (And why should you care?) Regular communication of helpful information from a trusted, knowledgeable source that helps empower the reader to make a good decision about what he or she wants to do.Marketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  15. 15. D e l i v e r i n g M e a s u r a b l e R e s u l t s What a business blog is NOT A business blog is NOT: •A soapbox for spouting personal opinions •A forum to deliver a monologue or “sermon” •A platform for selling your goods or servicesMarketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  16. 16. D e l i v e r i n g M e a s u r a b l e R e s u l t s What a Blog is Content to comeMarketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  17. 17. D e l i v e r i n g M e a s u r a b l e R e s u l t s Why Do People Read Blogs? (Especially Business Blogs) The way people do business has changed. Even if they purchase in person, they do their research and shopping online first. They look for helpful, impartial, trustw orthy information (not a sales pitch) before they make their decision.Marketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  18. 18. D e l i v e r i n g M e a s u r a b l e R e s u l t s Develop Your Marketing Persona Your marketing persona should be a reflection of your ideal customerMarketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  19. 19. D e l i v e r i n g M e a s u r a b l e R e s u l t s How Can You Become a Trusted Advisor? Give readers helpful answers to the questions they are asking (not a sales pitch you think they need).Marketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  20. 20. D e l i v e r i n g M e a s u r a b l e R e s u l t sAddressing Your Customer’s Needs/Wants/DesiresMarketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  21. 21. D e l i v e r i n g M e a s u r a b l e R e s u l t s “Frame” your customers’ expectationsMarketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  22. 22. D e l i v e r i n g M e a s u r a b l e R e s u l t s Blogging for Business Your blog needs to be connected to your website and optimized to have the biggest impact on your website’s SEO.Marketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  23. 23. D e l i v e r i n g M e a s u r a b l e R e s u l t s Connecting Your Blog to Your Website or http://blog.powellrenovations.com or http://www.powellrenovations.com/blogMarketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  24. 24. D e l i v e r i n g M e a s u r a b l e R e s u l t s How Can You Get our Blog Read? Optimize your articles for search enginesMarketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  25. 25. D e l i v e r i n g M e a s u r a b l e R e s u l t s Getting Started Create a Plan: How often (probably 1x week) Create an “editorial plan” (choose topics and assign dates to them. FAQs are a great source of ideas) How long should your blogs be? (300+ words) Be creative but be yourself (believable) Use images Create Remarkable ContentMarketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  26. 26. D e l i v e r i n g M e a s u r a b l e R e s u l t s Traffic How do you get more traffic? Create Remarkable Content Blogging + Social Media + Search Engine Optimization (SEO) = TrafficMarketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  27. 27. D e l i v e r i n g M e a s u r a b l e R e s u l t sSocial Media WebsiteMarketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  28. 28. D e l i v e r i n g M e a s u r a b l e R e s u l t sSocial MediaMarketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  29. 29. D e l i v e r i n g M e a s u r a b l e R e s u l t sSocial MediaMarketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  30. 30. D e l i v e r i n g M e a s u r a b l e R e s u l t s Traffic How do you get more traffic? Create Remarkable Content Blogging + Social Media + Search Engine Optimization (SEO) = TrafficMarketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  31. 31. D e l i v e r i n g M e a s u r a b l e R e s u l t sSearch Engine Optimization Page Title URL H1 Tag Body TextMarketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  32. 32. D e l i v e r i n g M e a s u r a b l e R e s u l t sSEO: The Result 719.636.1303 | www.TMRdirect.com
  33. 33. D e l i v e r i n g M e a s u r a b l e R e s u l t s Traffic How do you get more traffic? Create Remarkable Content Blogging + Social Media + Search Engine Optimization (SEO) = TrafficMarketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  34. 34. D e l i v e r i n g M e a s u r a b l e R e s u l t sTurn Your Website in to a Lead Generation Machine Recipe for Success Online Traffic + Conversion + Nurturing = Sales/ROIMarketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  35. 35. D e l i v e r i n g M e a s u r a b l e R e s u l t s Conversion Create Compelling OffersMarketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  36. 36. D e l i v e r i n g M e a s u r a b l e R e s u l t s Conversion Create Compelling OffersMarketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  37. 37. D e l i v e r i n g M e a s u r a b l e R e s u l t s Conversion Convert with Landing PagesMarketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  38. 38. D e l i v e r i n g M e a s u r a b l e R e s u l t sTurn Your Website in to a Lead Generation Machine Recipe for Success Online Traffic + Conversion + Nurturing = Sales/ROIMarketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  39. 39. D e l i v e r i n g M e a s u r a b l e R e s u l t s Email Nurturing to Improve Sales Step 1: Visitor fills out a form on your website or blogMarketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  40. 40. D e l i v e r i n g M e a s u r a b l e R e s u l t sEmail Nurturing to Improve Sales Step 2: Capture information from formMarketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  41. 41. D e l i v e r i n g M e a s u r a b l e R e s u l t s Email Nurturing to Improve Sales Step 3: Prospect begins to receive an automatic series of emails that contain additional offers and downloadsMarketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  42. 42. D e l i v e r i n g M e a s u r a b l e R e s u l t s Email Nurturing to Improve Sales Step 4: Prospect takes advantage of a second offerMarketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  43. 43. D e l i v e r i n g M e a s u r a b l e R e s u l t s Email Nurturing to Improve Sales Step 5: Prospect is automatically removed from the email nurturing campaign Step 6: Salesman calls the prospect (who is now a warmer lead)Marketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  44. 44. D e l i v e r i n g M e a s u r a b l e R e s u l t sTurn Your Website in to a Lead Generation Machine Recipe for Success Online Traffic + Conversion + Nurturing = Sales/ROIMarketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  45. 45. D e l i v e r i n g M e a s u r a b l e R e s u l t s Return on Investment (ROI) AnalyticsMarketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  46. 46. D e l i v e r i n g M e a s u r a b l e R e s u l t s Return on Investment (ROI) AnalyticsMarketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  47. 47. D e l i v e r i n g M e a s u r a b l e R e s u l t s Return on Investment (ROI) AnalyticsMarketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  48. 48. D e l i v e r i n g M e a s u r a b l e R e s u l t sTurn Your Website in to a Lead Generation Machine Recipe for Success Online Traffic + Conversion + Nurturing = Sales/ROIMarketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  49. 49. D e l i v e r i n g M e a s u r a b l e R e s u l t sHow Big Do You Want To Be?And what do you need to do to get there? Remodeler Starting Point: $2M in Sales Goal for 2011: $3M in Sales Need: $1M additional revenue Average Job Size: $50,000Marketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  50. 50. D e l i v e r i n g M e a s u r a b l e R e s u l t sHow Big Do You Want To Be? Calculation: $1M / $50,000 Need: 20 additional jobs Closing Rate on Appointments 25% 20 / 25% = 80 Appointments needed Leads needed to set 1 appointment: 5 Leads needed 80 x 5 = 400 Additional Leads neededMarketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  51. 51. D e l i v e r i n g M e a s u r a b l e R e s u l t s How Big Do You Want To Be?Leads: 400 400 400 400Conversion Rate: 0% 1% 3% 5%Annual Traffic: Infinite 40,000 13,333 8,000Monthly Traffic: Infinite 3,333 1,111 667 Most websites convert LESS than 1% of their traffic. What is your conversion rate? Marketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  52. 52. D e l i v e r i n g M e a s u r a b l e R e s u l t s The Sales Funnel – Generating Leads Generate qualified traffic (thru PPC, SEO, Blogging, Social Media) Insert Calls To Action on WebPages Make Relevant Offers of Additional Content Convert Traffic to Leads on Landing Pages Nurture Leads through email drip Move Warm Leads to Sales TeamMarketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  53. 53. D e l i v e r i n g M e a s u r a b l e R e s u l t s What were you hoping to get out of this webinar?Marketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  54. 54. D e l i v e r i n g M e a s u r a b l e R e s u l t s Write down 3 things you can take away from this webinar and implement right nowMarketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  55. 55. D e l i v e r i n g M e a s u r a b l e R e s u l t s If you’d like to talk to Mike, Wes or Spencer, please leave your name and phone number in the chat panel.Marketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  56. 56. D e l i v e r i n g M e a s u r a b l e R e s u l t s Thank you!Marketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
  57. 57. D e l i v e r i n g M e a s u r a b l e R e s u l t sQuestions?Mike Smith Wes Powell Spencer PowellOwner, WordSmith President, TMR Direct New Media Manager, TMRmichael@mikewordsmith.co wpowell@tmrdirect.com Directm spowell@tmrdirect.com Questions/Comments – Chat Panel on the RightMarketing Techniques to Increase Response & Revenue 719.636.1303 | www.TMRdirect.com

×