Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Managing Reputation 2008

417 views

Published on

Mana

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

Managing Reputation 2008

  1. 1. Employment Branding:Reducing workforce risk through engagement,strategic employee communication and brand
  2. 2. You cannot create an employment brand. Employment Brand1 3 March 2008
  3. 3. One brand – one voice EMPLOYER BRAND CONSUMER BRAND Committed employees Products and services Reward & Product Reputation Reputation recognition offering Service Service Leadership Culture performance offering Employment Brand2 3 March 2008
  4. 4. Employment Brand3 3 March 2008
  5. 5. “They were quite happy, because they know theyve got one of the best packages possible in the automotive industry in4 Employment Brand 3 March 2008 Australia
  6. 6. Connecting CVP and EVP If you believe that 8 to 5 should be more about life than a grueling life sentence, maybe this is where you ought to be. We do more than just sports. We do life. And we love what we do. Employment Brand5 3 March 2008
  7. 7. Connected If you believe that 8 to 5 should be more about life than a grueling life sentence, maybe Nike is where you ought to be. We do more than just sports. We do life. And we love what we do. Employment Brand6 3 March 2008
  8. 8. Supply of labour • One of the critical business issues over the next 10 years • Demographic time bomb – ageing workforce – Work harder to attract applicants – Brand as important as roles Employment Brand7 3 March 2008
  9. 9. Population distribution 1986 Employment Brand8 3 March 2008
  10. 10. Population distribution 2000 Employment Brand9 3 March 2008
  11. 11. Population distribution 2025 Employment Brand10 3 March 2008
  12. 12. Population distribution 2050 Employment Brand11 3 March 2008
  13. 13. Supply of labour • One of the critical business issues over the next 10 years • Demographic time bomb – ageing workforce – Work harder to attract applicants – Brand as important as roles • Generation Y becomes the new workforce – Don’t dismiss Boomers and Generation X • Increased opportunity and macro level social shift – Fewer workers leads to more choice and independence – The world is becoming a smaller place Employment Brand12 3 March 2008
  14. 14. Employment Brand13 3 March 2008
  15. 15. Employment Brand14 3 March 2008
  16. 16. Employment Brand15 3 March 2008
  17. 17. Employment Brand16 3 March 2008
  18. 18. Employment Brand17 3 March 2008
  19. 19. Employment Brand18 3 March 2008
  20. 20. Employment Brand19 3 March 2008
  21. 21. Employment brand Communication Recognition Dialogue Involvement Employment Brand20 3 March 2008
  22. 22. What’s our scope? Exit Attract Develop Interview Retain Hire Employment Brand21 3 March 2008
  23. 23. What’s our scope? Exit Attract Develop Interview Retain Hire Employment Brand22 3 March 2008
  24. 24. Connect EVP to CVP ‘Quality advice = Quality decisions’ Client Value Proposition ‘Creating growth through quality’ How They Connect ‘Building Possibilities’ Employee Value Proposition Employment Brand23 3 March 2008
  25. 25. Employment Brand24 3 March 2008
  26. 26. Employment Brand25 3 March 2008
  27. 27. Employment Brand26 3 March 2008
  28. 28. What’s our scope? Exit Attract Develop Interview Retain Hire Employment Brand27 3 March 2008
  29. 29. 5% of jobseekers responded that they decided whether or not to stay in a role on their first day and 58% determined whether or not to stay inside a month. Source: Chandler Macleod 2007 Employment Brand30 3 March 2008
  30. 30. What’s our scope? Exit Attract Develop Interview Retain Hire Employment Brand31 3 March 2008
  31. 31. Informal communication Employment Brand32 3 March 2008
  32. 32. 50% claim they get all their company information at the water cooler Source: Talent2 March 2007 Employment Brand33 3 March 2008
  33. 33. What’s our scope? Exit Attract Develop Interview Retain Hire Employment Brand34 3 March 2008
  34. 34. What workers want Attribute Jobseekers Employers Reputation for valuing employees 1 2 Career development 2 3 Challenging work 3 1 Fun and positive work environment 4 8 Attractive salary 5 4 Training and development 6 7 Work/life balance 7 9 Flexible working hours 8 5 A fair day’s pay 9 10 Company vision and values 10 6 Source: Reality Cheque – Workplace Barometer, November 2007, Chandler Macleod Employment Brand35 3 March 2008
  35. 35. Effective engagement • Drives productivity • Generates business efficiency • Reduces direct cost Employment Brand36 3 March 2008
  36. 36. Approaching employment brand • Start and finish with the business case • Build a distinctive culture which connects to the CVP – Ensure that current staff are not alienated • Think ‘people engagement’ not just ‘communication’ • Focus on behaviour not just values • Drive change at the frontline • Create tailored solutions without preconceptions Employment Brand37 3 March 2008
  37. 37. Employment Brand38 3 March 2008

×