THE SHARING ECONOMY
HOT TRENDS AND WHAT TO EXPECT
FOR 2014 IN EUROPE

Marco Torregrossa
European Sharing Economy Coalition...
Market Developments
 Movement towards professionalism of sharing services

(To Follow -> Airbnb and B&Bs)
 Reputation an...
Market Developments (Cont …)
 More partnerships between corporates and startups in traction sectors

(housing, mobility, ...
The EU 2020 Strategy and the Sharing
Economy
“The consumption of goods and services should take place in
accordance with s...
Regulatory Topics Impacting the Sharing
Economy
Taxation
Insurance
Labour
Licensing
Health and safety
Digital

Consumer pr...
Policy Developments
 “Shareability” to be effectively integrated in EU innovation policies

(To Follow -> EU2020 Strategy...
Policy Developments (Cont …)
 More cross-sectoral coalitions for advocacy with a focus on top-down

approaches (To Follow...
Challenges to Overcome


Scaling up from the young, urban and IT savvy to a viable alternative for
everyone



Changing ...
Challenges to Overcome (Continued)


EU Competition legislation inhibits certain collaboration between
companies (within ...
Environmental Concerns of Sharing
Economy
 Rebound effects (offset initial sustainability benefits)
 Does sharing under-...
Environmental Concerns of Sharing
Economy (Cont …)
 Increased and faster consumption, if sharing is used as trial

before...
Way Forward for Sustainability and
Sharing Economy
 Invest in behavioural change, awareness raising campaigns

and capaci...
A Role for Freelancers
in the Sharing Economy

40%
of EU’s workforce will be
freelances by 2020 and these are the users an...
Independent
EU Affairs and
Funding Consultants

GET IN TOUCH
MARCO TORREGROSSA

European Sharing Economy Coalition
marco.t...
Upcoming SlideShare
Loading in …5
×

Sharing Economy Developments for 2014 in Europe

2,323 views

Published on

Hot trends, what to follow and what to expect for 2014 in Europe

Published in: Technology, Business
0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,323
On SlideShare
0
From Embeds
0
Number of Embeds
142
Actions
Shares
0
Downloads
70
Comments
0
Likes
4
Embeds 0
No embeds

No notes for slide
  • The first one is scaling it, because not everyone is a frequent user yet. If the well-educated young people are already heavily involved in it, now other groups - like elderly people - need to be reached as well.The second challenge is changing people’s habits: consumers need to change the daily routines they have had for years (such as buying in a supermarket…), to using other channels (i.e. web platforms) and trusting strangers. A person has to be very motivated to actually change such deeply rooted habits.The third is the resistance of the traditional economy: newcomers are rarely welcomed, they have to adapt to legal constraints (regulation, taxation…) and face the opposition of competitors from the “old industry” as soon as the revenues become attractive.Some question how much sharing will grow. The idea of renting a vehicle or apartment to a stranger seems quirky or even dangerous, and they can’t imagine such sharing will catch on. It’s worth remembering, however, that practices such as online shopping and social media initially faced similar misgivings, yet consumers adjusted (one-click shopping, anyone?). The long-term trend suggests that the sharing economy, too, will muscle its way into the mainstream, one slightly dented car at a time.
  • Explain www.euro-freelancers.euHire on demand and flexible labor marketplaces.Build a flexible workforce based on skills, ratings, and reviews.To level the playing field for skilled workers around the globe, providing an open workspace for freelancers and businesses to connect, collaborate and succeed together.Examples => oDesk, Elance, or Crowdspring
  • Euro Freelancers helps businesses and local governments in the EU to understand and harness the power and potential of the sharing economy through strategic advisory services.As leading experts in this space, our work is informed by a large collection of market research, data, examples, visual graphics and real-world learning from sharing economy entrepreneurs. We work together with and bring insight from a network of leading experts – from behavioural economists to urban planners to digital technology specialists. We act both as investors in innovative start-ups in the sharing economy and as consultants.Interested in working together? Send us a note.
  • Sharing Economy Developments for 2014 in Europe

    1. 1. THE SHARING ECONOMY HOT TRENDS AND WHAT TO EXPECT FOR 2014 IN EUROPE Marco Torregrossa European Sharing Economy Coalition 10/12/2013 European Alliance of Living Labs, Brussels
    2. 2. Market Developments  Movement towards professionalism of sharing services (To Follow -> Airbnb and B&Bs)  Reputation and trust to become a new currency (To Follow -> Bitcoin)  Accountability in collaborative manufacturing, more business to “police” the system and ensure equal retribution for contributors  More connection between collaborative consumption and collaborative production (To Follow -> 3D printing)  More removal of “middle-men” (To Follow -> from sharing companies owning the stock to peer2peer sharing)
    3. 3. Market Developments (Cont …)  More partnerships between corporates and startups in traction sectors (housing, mobility, retail, food, education) and across EU Member States (To Follow -> Marriott/Liquid Space, Google/Lending Club, BMW /ParkatmyHouse, Ebay/Patagonia, GE/Quirky)  More cooperative structures chosen for Ltd companies, particularly at local/neighbourhood level (To Follow -> Coop Europe)  Integration with sensors development and internet of things (To Follow -> smart home appliances and mobile apps)  Increased focus on customer service for sharing enterprises (To Follow -> Uber)
    4. 4. The EU 2020 Strategy and the Sharing Economy “The consumption of goods and services should take place in accordance with smart, sustainable and inclusive growth and should also have an impact on job creation, productivity and economic, social and territorial cohesion". - EU 2020Strategy
    5. 5. Regulatory Topics Impacting the Sharing Economy Taxation Insurance Labour Licensing Health and safety Digital Consumer protection Environment Certification Data privacy Patents IPR Finance
    6. 6. Policy Developments  “Shareability” to be effectively integrated in EU innovation policies (To Follow -> EU2020 Strategy)  More financial support from public authorities to sharing economy startups e.g. on market data collection (To Follow -> CAPs projects of DG Connect e.g. co-working spaces and new H2020 calls)  White Paper and Consultation Conclusions on Crowdfunding (To Follow -> DG Internal Market and European Crowdfunding Network)  Possible EU Commission Communication on “Collaborative and Participative Consumption” (To Follow -> DG Health & Safety – May 2014)  Recognition of micro-entrepreneurship and freelancing into EU labour legislation (To Follow -> revision of Directive on Professional Qualifications)
    7. 7. Policy Developments (Cont …)  More cross-sectoral coalitions for advocacy with a focus on top-down approaches (To Follow -> 9Flats, Wimdu, Housetrip alliance in p2p accommodation)  Network of Sharing Cities to be possibly integrated in the EU IP on Smart Cities (To Follow -> HL Sherpa Group Meeting 31/03/2014 and CoR)  More attention for end-of-life phase in current product designs, as customer will seek durable and shareable products designed for longevity (To Follow -> EU eco-design directive revision)  Sharing Economy and Freelancing Petition in European Parliament (To Follow -> 2014 European pre-election campaigns)  Consumers protection effectively enacted for electronic payments (To Follow -> EU Consumers Agenda and e-payment directive revision and BEUC)  Direct financial support to high speed broadband projects at local and regional level (To Follow -> EU Digital Agenda Developments)
    8. 8. Challenges to Overcome  Scaling up from the young, urban and IT savvy to a viable alternative for everyone  Changing consumers’ habits and cultural barriers e.g. in new EU Member States with rising middle class  Resistance from incumbents and top level corporate mindset e.g. hotels, transportation etc  Friction with trade unions and consumers organisations on workers and consumers rights & safety  Liabilities and the need for targeted insurance products for sharing assets  Fragmented start-up scene with uncertainty about funding after initial VC
    9. 9. Challenges to Overcome (Continued)  EU Competition legislation inhibits certain collaboration between companies (within product chains can be seen as a cartel)  Guidelines needed for public procurers in support of sharing economy enterprises  Unintended macroeconomic effects: surging prices in real estates, taxes, over-regulation  Socialistic values vs. free market capitalism  Lack of standardized reputation systems  Black market limitation  Concerns over public safety and standards on quality control
    10. 10. Environmental Concerns of Sharing Economy  Rebound effects (offset initial sustainability benefits)  Does sharing under-utilised items leads to longer lasting and higher     quality products or leads to increased and faster consumption? Does home sharing lead to a more sustainable tourism or leads to more tourism, hence higher environmental impacts? Does car sharing lead to more sustainable transport or the money saved from car sharing is reused into long distance travel? Does office sharing lead to more sustainable energy use? Does movie streaming lead to higher carbon impact coming from the intensive energy use caused by inefficient equipment?
    11. 11. Environmental Concerns of Sharing Economy (Cont …)  Increased and faster consumption, if sharing is used as trial before buying new products  Increased disposal of old items in exchange of newer ones, if shared item is cheaper and with lower quality  Increased transport, distribution, logistics and related CO2 emissions (e.g. delivery of items from home to home)
    12. 12. Way Forward for Sustainability and Sharing Economy  Invest in behavioural change, awareness raising campaigns and capacity building to reduce the rebound effect  Create the right metrics to assess the long-term positive environmental impacts of the sharing economy, measured against key performance indicators  Create minimum environmental performance standards with high benchmarking potential  Commission environmental impact assessment studies on sharing assets above all in large cities
    13. 13. A Role for Freelancers in the Sharing Economy 40% of EU’s workforce will be freelances by 2020 and these are the users and providers powering up the sharing economy
    14. 14. Independent EU Affairs and Funding Consultants GET IN TOUCH MARCO TORREGROSSA European Sharing Economy Coalition marco.torregrossa@euro-freelancers.eu http://www.euro-freelancers.eu/european-sharing-economy-coalition/ Twitter: @EuroFreelancers

    ×