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Platform Economy: The 4 Key Business Models

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Reviewing the most common revenue generation and monetization models implemented by digital platforms

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Platform Economy: The 4 Key Business Models

  1. 1. Platform Economy The 4 Key Business Models Webinar: October 30 @ 12:00 CET
  2. 2. A business model that creates value by facilitating exchanges between two or more interdependent groups, usually consumers and producers. -Applico What is a Platform Business Model? @MarcoTorreg
  3. 3. Fitness Trainers Gym Gym Users Reinventing the Gym as a Platform (B2C) @MarcoTorreg
  4. 4. Fitness Trainer (FT) G hires FT at FT rate G rents out FT at employee rate + overheads Bypassing Risk G chooses FT GU chooses G Pipeline Model (Subcontracting) Intermediary Linear, centralised and one-way value creation. Labour extraction based. Value is created by products. No network effect. @MarcoTorreg Supply Demand Gym (G) Gym User (GU)
  5. 5. GU sets requirements + budget and chooses FT FT accepts engagement (no bidding) on the basis of his/her rates and chooses GU G releases GU money to FT without commission Transitional Model (Concierge) G charges GU at FT rate + overheads Value creation is decentralised, two ways but discontinuous. Usually based on manual matching. Minimum network effect. @MarcoTorreg Fitness Trainer (FT) Supply Demand Gym User (GU) Facilitator Gym (G)
  6. 6. FT bids on the basis of his/her rates and chooses GU G releases GU money to FT with a 5-20% commission (or a flat fee) 2-Sides Platform Model (Commission) G collects the FT fee from GU without commission Value creation is decentralised, two ways and continuous. Network effect kicks in. Shared access to underutilised resources. @MarcoTorreg Fitness Trainer (FT) Supply Demand Gym User (GU) Enabler Gym (G) GU sets requirements + budget and chooses FT
  7. 7. Multi-Sides Platform Model (Commission) FT bids on the basis of his/her rates and chooses GU G releases GU money to FT with a 5-20% commission or flat fee (split with GS) G collects the FT fee from GU without commission Value creation is decentralised, multiple ways and continuous. Network effect kicks in. Shared access to underutilised resources. @MarcoTorreg Fitness Trainer (FT) Supply Demand Gym User (GU) Orchestrator Gym (G) GU sets requirements + budget and chooses FT Gym Equip. Supplier 1 (GS) Gym Equip. Supplier 2 (GS) Gym Equip. Supplier 3 (GS)GS lease equip. to FT at no cost G releases GU money to GS with a 5-20% commission or flat fee (split with FT)
  8. 8. G collects from GU a flat fee (or recurring fee) per month or year based on frequency of use or services desired G pays FT rate, without a commission GU searches for FT by skill, location, portfolio and chooses FT (within the limits of the subscription plan) Advanced Platform Model (Subscription) Value creation is decentralised, two ways and scalable. Network effect kicks in. Shared access to underutilised resources. @MarcoTorreg Fitness Trainer (FT) Supply Demand Gym User (GU) Enabler Gym (G) FT bids on the basis of his/her rates and chooses GU
  9. 9. Other Platform Business Models  Crowdsourcing  White Label  Freemium  Listing Fee  Lead Fee  Flat Membership  Membership Plus  Token Based (Blockchain) @MarcoTorreg

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