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Special events during turbulent times

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Special events are more important than ever during turbulent times. They are key to your successful fundraising.

Interested in the sample budget and special event time table highlighted in the presentation?

Contact Deborah@creative-si.com.

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Special events during turbulent times

  1. 1. December 2011 Deborah Spector, Founder Creative Solutions & Innovations [email_address] December 2011 SPECIAL EVENTS During Turbulent Times
  2. 2. Why Special Events? <ul><li>Special events are key to successful fundraising. They: </li></ul><ul><li>Bring attention to your mission. </li></ul><ul><li>Improves bottom line performance and market share through new donors & sponsors. </li></ul><ul><li>Create a meaningful way to thank your existing supporters. </li></ul>December 2011 Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
  3. 3. Bring Attention To Your Mission <ul><li>You do events to further your mission: </li></ul><ul><li>What do you do? </li></ul><ul><li>Why is it important? </li></ul><ul><li>What is your organization’s vision for a better world? </li></ul><ul><li>How will you achieve this? </li></ul>December 2011 Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
  4. 4. Increase Revenue <ul><li>Fundraising events are held to raise money. They need to generate revenue. </li></ul><ul><li>Cultivation events are investments into potential donors. They are not designed to raise money. </li></ul>December 2011 Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
  5. 5. Thank You, Thank You <ul><li>You cannot say thank you enough! </li></ul><ul><li>A Special Event is the perfect way to say thank you. </li></ul><ul><li>Your donors & sponsors need to know their contribution allows you to focus on your mission & provide your services. </li></ul>December 2011 Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
  6. 6. TAKE AWAY: Be sure you are clear on what type of special event you are holding – fundraising or cultivation. December 2011
  7. 7. EVENTS AS PART OF YOUR DEVELOPMENT PLAN <ul><li>Bequests </li></ul><ul><li>Recognition Events </li></ul><ul><li>Capital Campaigns </li></ul><ul><li>Launch events for public phase </li></ul><ul><li>Major gifts </li></ul><ul><li>Targeted Events </li></ul><ul><li>Annual Giving </li></ul><ul><li>Volume Events </li></ul><ul><li>Event360 – www.event360.org </li></ul>December 2011 Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
  8. 8. Experiential Marketing <ul><li>“ Research shows that face-to-face events have a greater return on investment than most other forms of advertising or public relations.” </li></ul><ul><li>Mike Cleary of Abcom </li></ul>December 2011 Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
  9. 9. TAKE AWAY: Events are the experiential aspect of your development efforts. Without them people may not know or care who you are! December 2011
  10. 10. December 2011 Creative Solutions & Innovations | www.creative-si.com | 404.325.7031 Brainstorming is a great way to answer key questions!
  11. 11. Brainstorming: Create Your Vision <ul><li>  Vision is your grand scheme of how you perceive your event, what it should be, who will attend, what you hope to accomplish. </li></ul><ul><li>Vision gives you the energy to move toward your goals. A visioning exercise allows everyone around the table to share in the ownership of the goal and as such the success of the event. </li></ul><ul><li>   </li></ul>December 2011 Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
  12. 12. Visioning Exercise <ul><li>Is having an event a good idea? </li></ul><ul><li>What event can reach our goal? </li></ul><ul><li>Is there a link between this event and our mission? </li></ul><ul><li>Do we have enough time to plan? </li></ul><ul><li>Can we find a reliable event chair with enough time and energy? </li></ul><ul><li>Do we have adequate volunteer and staff support? </li></ul>December 2011 Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
  13. 13. Develop a SWOT Analysis <ul><li>Strengths Weaknesses </li></ul><ul><li>Opportunities Threats </li></ul>December 2011 Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
  14. 14. Special Event Timeline December 2011
  15. 15. Creating a Budget December 2011
  16. 16. Revenue Follows Good Communications <ul><li>“ Any group that does not have an effective communication program will raise only a fraction of the money they would otherwise attract.” </li></ul><ul><li>Fundraising Guru Roger Craver </li></ul><ul><li>Strategic Communications for Nonprofits </li></ul>December 2011 Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
  17. 17. Promoting Your Special Event <ul><li>Plan publicity early </li></ul><ul><li>Budget ahead </li></ul><ul><li>Define your target audience </li></ul><ul><li>Set Goals </li></ul><ul><li>Develop a strategy </li></ul><ul><li>Know your deadlines </li></ul>December 2011 Creative Solutions & Innovations | www.creative-si.com | 404.325.7031 #6
  18. 18. Website Newsroom December 2011 Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
  19. 19. December 2011 Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
  20. 20. WOM Communication December 2011 Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
  21. 21. WOM Communications <ul><li>While other marketing channels slow, WOM skyrockets. </li></ul><ul><li>Great way to involve leadership and other volunteers in your marketing efforts. </li></ul><ul><li>Twitter, FaceBook and MySpace support WOM efforts. </li></ul><ul><li>Invitations are key to WOM. </li></ul>December 2011 Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
  22. 22. Social Networking Sites <ul><li>Twitter.com – tell everyone about your fundraiser in 140 characters </li></ul><ul><li>FaceBook.com – tell everyone in your network about your fundraiser </li></ul><ul><li>LinkedIn.com – professional nonprofits ‘share’ information about fundraiser </li></ul><ul><li>YouTube.com – create a video for your fundraiser </li></ul>December 2011 Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
  23. 23. Sponsorships <ul><li>A sponsorship is a contract entered into between a company and an organization for marketing purposes that includes rights and benefits. </li></ul>December 2011 Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
  24. 24. Keys to Sponsorships <ul><li>North American businesses spent more than $17.2 billion sponsoring events in 2010. These included charity galas, athletic contests, concert series, and the like -- according to IEG Sponsorship Report. </li></ul>December 2011 Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
  25. 25. <ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul>December 2011 Creative Solutions & Innovations | www.creative-si.com | 404.325.7031    
  26. 26. Electronic Fundraising December 2011 Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
  27. 27. www.donate.net December 2011 Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
  28. 28. Resources <ul><li>Sponsorships: </li></ul><ul><li>Patricia Martin , Made Possible By: Succeeding With Sponsorship Jossey-Bass, 2004 </li></ul><ul><li>Communications: </li></ul><ul><li>  Kathy Bonk, Henry Griggs, Emily Tynes, The Jossey-Bass Guide To Strategic Communications For Nonprofits , Jossey-Bass, 1999 </li></ul><ul><li>MarketingProfs - http://www.marketingprofs.com/ </li></ul><ul><li>Using Social Media: </li></ul><ul><li>Using FaceBook for Your Nonprofit- http://www.techsoup.org/community/facebook/index.cfm </li></ul><ul><li>Special Events: </li></ul><ul><li>How to Make the Most of Your Special Event - http://nonprofit.about.com/od/fundraising/a/specialevents.htm </li></ul><ul><li>Alan L. Wendroff, Making the Most of Special Events, Jossey-Bass, 2003 </li></ul>December 2011 Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
  29. 29. Thank You! Interested in sample budgets & event management timelines? Contact [email_address] December 2011

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