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Communication is everything in marketing. If you can’t get your messages out to your audience and create the desired actions, your nonprofit will shrivel and die. Marketing communications is about understanding the needs of your audiences and finding the best way to speak with them.
Don’t forget, people develop trust with organizations that they are emotionally connected to. So, telling a story about how you change the lives of real people who come into contact with your organization is critical.
One last plug for neuroscience — our brain is hardwired to learn from and respond to stories! So the fastest and easiest way for your audience to understand and get involved with what your organization is doing is through stories.