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Speaker: LOWELL RICKLEFS
One of the most common reasons great teams who build great products fail is their inability to drive market adoption and revenue.
Most startups identify a problem and come up with a solution that they believe can change the world They picture themselves building this world class solution and the world beating down their door to buy it. The problem is that they underestimate how hard it is to get people's attention - even when they have created the coolest thing in the world. Lowell has lived in the trenches and built 3 B2B companies through effective use of the right strategy and sales & marketing to drive revenue growth that ensures the survival of the company as a minimum and a large outcome for investors on the high side. He will share his experience in scaling companies and share advice and lessons learned for other entrepreneurs to learn from