This should be relatively easy for you to doYou need to explain how you found out about theconventions of all the media texts you have been asked tocreate.• Music Magazines• British Film• Neo-Noir Trailer• Film Website• Film MagazineYou need to talk about specific things you did and whythey were relevant. You need to do more than just say “Ilooked on YouTube”. Name the videos you watched, saywhat you gained from them and how they influenced yourwork.
PRINT CONVENTIONSLook at your textual analyses and isolate the typical features.Which conventions have you kept, ignored, subverted, developedand why?Front Cover/Contents• Masthead• Pug• Puff• Coverlines• Headline• Main Image• Other images
DOUBLE PAGE• Headline• Standfirst• Columns• Pictures• Captions• Picture credits• Pull quotesOnce you have done this you can use a similar list to explain yourplanning ideas. Relate it to your real planning artefacts. For exampleyour mock pages, explain your choice of font (design, size, colour).
VIDEO CONVENTIONSRefer to textual analyses and planning artefacts and use technicallanguage.CINEMATOGRAPHY• Angle• Distance• Lighting• Focus• Colour• Camera Movement
Stuart Hall – Encoding/DecodingIn the encoding/decoding model of media discoursesdeveloped by Stuart Hall, the meaning of the text is locatedbetween its producer and the reader (Hall, 1980). The producer(encoder) framed (or encoded) meaning in a certain way, whilethe reader (decoder) decodes it differently according to his/herpersonal background, the various different social situations andframes of interpretation.According to Hall, the meaning within a text is neither fixed orpolysemic.Although there are multiple meanings you must end up taking aposition.