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Dandelion API and mobile payment: food for thoughts for H-ACK PAYMENT

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Some ideas to use Dandelion API for H-ACK PAYMENT, a hackathon at H-FARM on mobile payment. Managing unstructured data and content to improve user experience on mobile payment scenario. From more contextual informations, to contextual ads.

Published in: Technology, Economy & Finance

Dandelion API and mobile payment: food for thoughts for H-ACK PAYMENT

  1. 1. Why Dandelion API is useful for mobile payment food for thoughts dandelion.eu@dandelionapi Matteo Brunati - community manager @SpazioDati H-ACK PAYMENT July 12-13 2014
  2. 2. Big Data and Semantic Web tecnology startup spaziodati.eu
  3. 3. CONTEXT REUSE
  4. 4. APIs are the new LEGO :)
  5. 5. ! ! semantic text API DANDELION API! ! ! dandelion.eu
  6. 6. An apple is better than an orange
  7. 7. An apple is better than an orange An apple is better than an orange ? ? DANDELION API!
  8. 8. An apple is better than an orange An apple is better than an orange ? ? Apple Inc. Orange ( telco ) DANDELION API!
  9. 9. An apple is better than an orange An apple is better than an orange Apple Inc. Orange ( telco ) X X DANDELION API!
  10. 10. An apple is better than an orange An apple is better than an orange DANDELION API!
  11. 11. A JSON sample from Dandelion API “An apple is better than an orange” "annotations": [ { "confidence": 0.846, "end": 8, "lod": { "wikipedia": "http://en.wikipedia.org/wiki/Apple", "dbpedia": "http://dbpedia.org/resource/Apple" }, "title": "Apple", "abstract": "The apple is the pomaceous fruit of the...", "spot": "apple", "label": "Apple", "Apples", "Sequenced genomes" ], "id": 18978754, "image": { "full": "https://upload.wikimedia.org/wikipedia/...", "thumbnail": "https://upload.wikimedia.org/wikipedia/..." }, "types": [ "http://dbpedia.org/ontology/E...", "http://dbpedia.org/ontology/P...", "http://dbpedia.org/ontology/S..." ] }, { "confidence": 0.822,
  12. 12. Dandelion API & mobile payment ! ?
  13. 13. HIGH-CONTEXT TRANSACTION DATA MASHUPS / BUSINESS INTELLIGENCE
  14. 14. “PAGAMENTO RYANAIR 5RX0 DUBLIN” { "annotations": [ { "confidence": 0.8609, "end": 7, "lod": { "wikipedia": "http://en.wikipedia "dbpedia": "http://dbpedia.org/r }, "title": "Ryanair", "abstract": "Ryanair Ltd. (,) is an I "spot": "Ryanair", "uri": "http://en.wikipedia.org/wik "label": "Ryanair", "start": 0, TEXT -> ACTIONABLE DATA DANDELION API
  15. 15. “PAGAMENTO RYANAIR 5RX0 DUBLIN” API HUMAN READABLE DESCRIPTION? CLEAN MERCHANT NAME DANDELION API LOCATION RELATED INFO URL CATEGORY …
  16. 16. Automatic categorization on account statements 0 100 200 300 400 Finance Tecnology Travel Automotive Food — 91 16 34 79 395
  17. 17. Brand mapping 0 7,5 15 22,5 30 6 6 12 24 27 29
  18. 18. dashboard on personal data dashboard on all users data USER BANK ! ! MOBILE BUSINESS INTELLIGENCE
  19. 19. MORE CONTEXT FOR A BETTER USER EXPERIENCE DANDELION ! API!
  20. 20. Shopping experience enrich UX experience of push notifications from beacons push notification: another camera on sale beacon http://estimote.com/
  21. 21. with more useful / contextual informations from Wikipedia + a vendor source + other sources = BETTER EXPERIENCE
  22. 22. Other example scenarios
  23. 23. Financial products education better UX experience: content enrichment, thanks to Wikipedia URLs and abstracts available directly on Dandelion API JSON simplified information experience: it’s possible to make a Q&A service based on natural language, thanks to Dandelion API extracted entities
  24. 24. Other business models Understand the context, and use the categorization and Dandelion API extracted entities to deliver personalized ads contextual advertising Using places founded in Dandelion API extracted entities, it’s possible to deliver geolocalized ads geolocalized advertising
  25. 25. @dandelionapi register for free on dandelion.eu and try

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