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Product Management - Dancing For Revenue

General presentation on the realities of product management and in general marketing for technology folk.

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Product Management - Dancing For Revenue

  1. Dancing for Revenue A Product Management Conceptualization www.spatiallyrelevant.org
  2. You Just Got the PM Gig! It looks easy, it’s just requirements. You know the product. These people trust you, you dress well……
  3. Your Technology Rocks!
  4. You’ve prepared for the dance You surfed the web – Wikipedia, PDMA.org, Pragmatic Marketing. You read blogs and you read 3 Seth Godin books really fast. You even took contract law as an undergrad!
  5. Knowing the steps, while helpful doesn’t mean you have the lead. Everyone ELSE has the big ideas too and change in tempo freaks people out.
  6. Gross Margin? EBITDA, Customer Sat, Win rates and reports?
  7. So you think you can dance? Ultimately you need to develop a choreography which aligns the organization to deliver revenue and profit for your product. The dance is about synching the tempo of the organization, mapping to the beat of the market and ensuring you hit your position.
  8. Know Organizational Tempo Capacity constraints, skill gaps and likes vary from group to group.
  9. the market beat Competitors, personas, wins, losses and customers colliding and dodging.
  10. Some markets like to polka
  11. some markets like primus
  12. positional awareness • Product • Performance Metrics • Research • Competitive news • Communicate • Decisions • Drivers • Needs • Collaborate • Strategy • Priorities
  13. not every move is perfect
  14. The Product Dance • The tempo consistently changes • Organizational inertia • Market changes • Documented, communicate and synch the choreography • Explain the linkages of tactics to strategy • Communicate the facts • Identify and communicate the hard steps • You don’t always have to have the lead • Have a little fun
  15. credits… …thanks http://flickr.com/photos/smb_flickr/2284434844/sizes/sq/ http://flickr.com/photos/johncohen/152850884/sizes/sq/ http://flickr.com/photos/ventriloblog/291257511/sizes/sq/ http://flickr.com/photos/staciesphotos/3229601924/ http://flickr.com/photos/jonathanm71/1744741680/sizes/sq/ http://flickr. http://flickr.com/photos/somesay/424344524/sizes/sq/ http://flickr.com/photos/ktelqueen/359044905/ com/photo http://flickr.com/photos/whatbettertime/27776303/ http://flickr.com/photos/sharynmorrow/48280894/sizes/sq/ s/elettra/4 http://flickr.com/photos/8147452@N05/2362890966/sizes/sq/ 58548028/ http://flickr.com/photos/sharynmorrow/55964704/sizes/sq/in/set-78331/
  16. Dancing for Revenue A Product Management Conceptualization www.spatiallyrelevant.org

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  • prav

    Mar. 1, 2009
  • prav

    Mar. 1, 2009
  • morningsun6

    Mar. 1, 2009
  • jinhuang

    Mar. 1, 2009
  • xiaoxiaosun

    Mar. 1, 2009
  • jboutelle

    Mar. 1, 2009
  • harshalkanade

    Mar. 1, 2009
  • lyycwl

    Mar. 2, 2009
  • mayur

    May. 19, 2010

General presentation on the realities of product management and in general marketing for technology folk.

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