Social Media isn't about just adding another task to the list. To be effective a strategic approach is needed which integrates all of the processes - buying, service and innovation.
8. B2B Marketing and Social Tools Lifecycle
. . Everyone’s Using it
.
Not sure how to use for my job
.
COOL FACTOR
It’s just a time sink
.
My CEO read about this
This thing on the airplane
.
I read about this thing on
on this blog, looks interesting
Maybe the next thing is better
WHY DID I THINK THIS WOULD WORK?
11. ……the world is becoming too fast,
too complex and too networked
for any company to have all the
answers inside.
14. Considered
but not a
significant
None factor
40% 51%
Major part of
the program
9%
Source: 2009 - 2010 Pragmatic Marketing Survey
15. Yes, for the company
(as an individual or as the company)
11%
No
Yes,
62% Personally
27%
Source: 2009 - 2010 Pragmatic Marketing Survey
17. The Valley is again pulling the wool
Only experimenting at present over the world’s eyes. We’ve learned
nothing from the late 90’s!
@prdmgttype90210 @dontweeverlearn2012
A nuisance perpetuated by the self-
It makes my eyes bleed
absorbed
@notbuyingitforPM @surlypm.noreallysurlypm
@pmpotential: Twitter as a marketing tool has
very interesting potential
@planningpm: Will use more in 2010 for products
Names are changed to protect the innocent Source: 2009-2010 Pragmatic Marketing Survey