Social Media isn't just about marketing, in fact it is increasingly less about marketing than it is about customer service and improving a companies position in the marketplace. Product Managers are seeing social media as a great way to engage customers and improve their products. Customer support leaders are seeing social media as a way to improve customer satisfaction levels across the board. The new engagement models presented by social media are providing new opportunities to increase share of wallet and your companies relevance for your customers.
Examples of this are multiple data centers, multiple business units or business partners and business processes across systems. No easy task for visibility. Any one box may have visinbility, but as a process or data set leaves from inside the business to outside, 1 data center to another visibility diminishes – so does control.
Enterprise 2.0 - TAG: Customer Centric Social Media
Leveraging social media to develop customer centric business processes<br />Jon Gatrell<br />VP, Product Management<br />Stonebranch<br />10.7.2009<br />
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People are using all types of social networks to self-publish, share, connect, reconnect and establish an array of communities. This is happening in both professionally and personally.* <br />If Facebook were a country—it would be the5th largest country in the world.<br />*David Armano<br />**may actually be 4th Largest now per discussion with the Enterprise 2.0 Group in Atlanta where this was presented<br />