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Charleston, South Carolina
May 1, 2015
SANDJAR
KOZUBAEV
@SANDJAR
Experience Futurist
#DIGfutures
MINSOO
PAK
@MGRMLN
Chief Creative Officer
2
HELLO
LET’S TALK
ABOUT
THE FUTURE
3
4
5
6
DIRECTIONS FOR
PAGE 2 OF THE HANDOUT
Share your results on Twitter using the
hashtag #DIGfutures [control number], [mood...
7
TWEET YOUR
RESULTS
#DIGfutures 7, 9
THE FUTURE CANNOT BE
PREDICTED OTHER THAN IN
TRIVIAL WAYS ”
Richard Slaughter
Futures Thinking Scholar and Author
8
“
HUMAN
EXPERIENCE
FUTURES
CONE
ARCHETYPES
DISTANCE
NARRATIVES
9
WAYS TO THINK
OF THE FUTURE
10
THE FUTURE IS
MULTI-DIMENSIONAL
Possible Futures Plausible Futures Probable Futures
10+ years1-5 years
Most strategic planning
activities see the future
as one dimensional and
near-term
Possible FuturesTHE ...
10+ years1-5 years
Most strategic planning
activities see the future
as one dimensional and
near-term
Plausible Futures
Po...
10+ years1-5 years
Most strategic planning
activities see the future
as one dimensional and
near-term
Probable Futures
Pla...
10+ years1-5 years
Most strategic planning
activities see the future
as one dimensional and
near-term
Probable Futures
Pla...
10+ years1-5 years
Most strategic planning
activities see the future
as one dimensional and
near-term
Probable Futures
Pla...
10+ years1-5 years
Most strategic planning
activities see the future
as one dimensional and
near-term
Probable Futures
Pla...
FUTURES ARCHETYPES
17
GROWTH
18
COLLAPSEGROWTH
19
DISCIPLINECOLLAPSEGROWTH
20
TRANSFORMATIONDISCIPLINECOLLAPSEGROWTH
21
22
FUTURES DISTANCE
23
Source: Liberman et al (2002)
Camping Moving out Yard sale NYC Trip
8
7
6
5
THE IMPACT OF DISTANCE
ON FUTURE THINKING
24
Source: Liberman et al (2002)
Camping Moving out Yard sale NYC Trip
8
7
6
5
25
THE IMPACT OF DISTANCE
ON FUTURE THINKING
26
FUTURES NARRATIVES
NARRATIVES IN BUSINESS:
Competition
Uncertainty
Customer Satisfaction
Winning & Losing
Going out of Business
Credit: M. Ph...
28
WORLD +
SOCIAL ORDER +
INTERACTION
USING FUTURES TO
DESIGN OPTIMAL
HUMAN EXPERIENCES
29
Credit: M Dune, F Raby. Royal College of Art
UNITED MICRO KINGDOMS:
A DESIGN FICTION
30
32
XFINITY + INNOVATION + POLICY FUTURES’ + COLORADO
33
THE FUTURE IS NOT
A SURPRISE.
THE FUTURE IS
WHAT YOU
BUILD.
#DIGfutures
34
: sparksgrove.com
: Linkedin.com/companies/sparks-grove
SANDJAR
KOZUBAEV
@SANDJAR
MINSOO
PAK
@MGRMLN
THANK
YOU
35
DO YOU FUTURE?
35
Follow us @SparksGrove and
tell us how you future.
#DIGfutures
Futures: Building The Next Human Experience (DIG SOUTH 2015)
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Futures: Building The Next Human Experience (DIG SOUTH 2015)

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A structured process to imagine the future(s) of your business. Also see our related Fast Company article.. http://www.fastcompany.com/3040267/how-to-imagine-the-futures-of-your-business.

What does a futurist do? How does one see and understand the possibilities of the future and use them to make changes today? What does cognitive science tells us about the impact of thinking about the future? Is there something in common between futures thinking and Hollywood screenwriting? These are some of the topics we explore in this short overview of futures and experience design.

Published in: Marketing

Futures: Building The Next Human Experience (DIG SOUTH 2015)

  1. 1. Charleston, South Carolina May 1, 2015
  2. 2. SANDJAR KOZUBAEV @SANDJAR Experience Futurist #DIGfutures MINSOO PAK @MGRMLN Chief Creative Officer 2 HELLO
  3. 3. LET’S TALK ABOUT THE FUTURE 3
  4. 4. 4
  5. 5. 5
  6. 6. 6 DIRECTIONS FOR PAGE 2 OF THE HANDOUT Share your results on Twitter using the hashtag #DIGfutures [control number], [mood number]. For example: If control is 7 and mood is 9, your tweet would be #DIGfutures 7, 9.
  7. 7. 7 TWEET YOUR RESULTS #DIGfutures 7, 9
  8. 8. THE FUTURE CANNOT BE PREDICTED OTHER THAN IN TRIVIAL WAYS ” Richard Slaughter Futures Thinking Scholar and Author 8 “
  9. 9. HUMAN EXPERIENCE FUTURES CONE ARCHETYPES DISTANCE NARRATIVES 9 WAYS TO THINK OF THE FUTURE
  10. 10. 10 THE FUTURE IS MULTI-DIMENSIONAL Possible Futures Plausible Futures Probable Futures
  11. 11. 10+ years1-5 years Most strategic planning activities see the future as one dimensional and near-term Possible FuturesTHE FOUR Ps OF THE FUTURE 11
  12. 12. 10+ years1-5 years Most strategic planning activities see the future as one dimensional and near-term Plausible Futures Possible FuturesTHE FOUR Ps OF THE FUTURE 12
  13. 13. 10+ years1-5 years Most strategic planning activities see the future as one dimensional and near-term Probable Futures Plausible Futures Possible FuturesTHE FOUR Ps OF THE FUTURE 13
  14. 14. 10+ years1-5 years Most strategic planning activities see the future as one dimensional and near-term Probable Futures Plausible Futures Possible Futures Preferable Futures THE FOUR Ps OF THE FUTURE 14
  15. 15. 10+ years1-5 years Most strategic planning activities see the future as one dimensional and near-term Probable Futures Plausible Futures Possible Futures Preferable Futures THE FOUR Ps OF THE FUTURE 15
  16. 16. 10+ years1-5 years Most strategic planning activities see the future as one dimensional and near-term Probable Futures Plausible Futures Possible Futures 16 Preferable Futures THE FOUR Ps OF THE FUTURE
  17. 17. FUTURES ARCHETYPES 17
  18. 18. GROWTH 18
  19. 19. COLLAPSEGROWTH 19
  20. 20. DISCIPLINECOLLAPSEGROWTH 20
  21. 21. TRANSFORMATIONDISCIPLINECOLLAPSEGROWTH 21
  22. 22. 22 FUTURES DISTANCE
  23. 23. 23
  24. 24. Source: Liberman et al (2002) Camping Moving out Yard sale NYC Trip 8 7 6 5 THE IMPACT OF DISTANCE ON FUTURE THINKING 24
  25. 25. Source: Liberman et al (2002) Camping Moving out Yard sale NYC Trip 8 7 6 5 25 THE IMPACT OF DISTANCE ON FUTURE THINKING
  26. 26. 26 FUTURES NARRATIVES
  27. 27. NARRATIVES IN BUSINESS: Competition Uncertainty Customer Satisfaction Winning & Losing Going out of Business Credit: M. Philips C. Huntley 27
  28. 28. 28 WORLD + SOCIAL ORDER + INTERACTION
  29. 29. USING FUTURES TO DESIGN OPTIMAL HUMAN EXPERIENCES 29
  30. 30. Credit: M Dune, F Raby. Royal College of Art UNITED MICRO KINGDOMS: A DESIGN FICTION 30
  31. 31. 32
  32. 32. XFINITY + INNOVATION + POLICY FUTURES’ + COLORADO 33
  33. 33. THE FUTURE IS NOT A SURPRISE. THE FUTURE IS WHAT YOU BUILD. #DIGfutures 34
  34. 34. : sparksgrove.com : Linkedin.com/companies/sparks-grove SANDJAR KOZUBAEV @SANDJAR MINSOO PAK @MGRMLN THANK YOU 35
  35. 35. DO YOU FUTURE? 35 Follow us @SparksGrove and tell us how you future. #DIGfutures

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