Traditional PR / Product Placement Examples:Kai FragranceOur work with Kai Fragrance® provides a strong example of product placements in television and magazineswith impressive results. ! For the launch of the body butter, we placed Kai on “Oprah’s Favorite Things”, resulting in 400% increased distribution over initial 30 days. Furthermore, Kai was sold out of the entire product line for 4 months. ! In two months, we facilitated four national placements for the entire line of Kai products. The placements increased sales by 25%. ! For Kai Eau de Parfum, we placed three magazine editorials that led to a 200% increase in that product’s distribution in one month.On the following pages, we have included what we feel are solid examples of our work for Kai Fragrancefrom 2005 - 2010, illustrating high circulation, mid-tier, and regional-based editorial placements.To view more of our editorial placements, please link to: www.kaifragrance.com/press_2010.htmlHigh Value, High Circulation Placements
She Essential BeautySara’s work with the beauty startup, She Essential Beauty®, offers another powerful example ofproduct placements in the press with impressive results. ! For the launch of the Lavender-Lemongrass Body Scrub, Sara placed She Essential Beauty in Natural Health Magazine, resulting in stronger brand recognition in the wellness/beauty industry and increased sales by 50%. ! Exposure in the most popular wellness/beauty blogs, such as The Daily Obsession, Beauty News NYC, and SpaFinder have strengthened the She Essential Beauty brand credibility, boosted product recognition, and increased sales by 25%. ! Placement during the holidays on the TodayShow.com has generated significant buzz and increased sales by 40%.
B.ToysOur work with B.Toys provides another strong example of product placements in television magazines andonline with impressive results. Through all the marketing and pr channels we assisted B.Toys in reaching 54.5million product impressions in 2010. ! Facilitated placements on top nationally ranked syndicated talk shows: The Ellen DeGeneres Show and LIVE! With Regis & Kelly reaching 11 million viewers. ! Facilitated over 25 traditional press features in print publications including: American Baby Magazine, BabyTalk and Parenting reaching 14.25 million readers collectively. ! Engaged with prominent bloggers resulting in 107 unique blog posts, many by Top national bloggers like: SwissMiss, DesignMom, and CoolMomPicksOn the following pages, we have included what we feel are solid examples of our work for B. Toys from2010:High Value Television PlacementsView the video http://www.youtube.com/watch?v=v0ASpOCrj7I&feature=player_embedded
High Value Print PlacementsAmerican Baby Magazine
High Value Blog MentionsView the blog: http://www.swiss-miss.com/2010/02/pop-arty-beads.htmlView the blog: http://www.designmom.com/2010/05/b-toys/View the blog: http://www.coolmompicks.com/2010/06/plastic_toys_that_are_better_t.php
ImpressedIn one short year, B. has landed in kids’ hands everywhere —and in moms’ hearts. 1
We arrived there with a bullhorn reaching millions through TV appearances andwith a lovenote reaching thousands through very hands-on personal connections.But we only had to do half of the talking. Moms did the rest.In six short months, justb-byou.com has become a signiﬁcant force on the internet. justb-byou.com is up to 18,000 visits/month > In 2010 justb-byou.com toy pages received more than 240,000 hits > More than 10,000 unique visitors have read B. quotes, moms sharing a total of 882 quotes from children > More than 5,000 visitors read Gisela’s blog justb-byou.com has #1 Google rank when search for “B. toys” For most B. toys names justb-byou has #3 Google rank, right behind Target and Amazon 2,770 fans have signed up to receive “B.mail” 2,336 truly engaged Facebook Fans feel like family! > To date, Facebook has sent 11,747 visits to justb-byou.comMainstream media love B.TV Appearances: Placements on top-ranked nationally syndicated talk shows, e Ellen DeGeneres Show and LIVE! with Regis & Kelly, reached over 11 millionviewers, and regional morning show TV segments in the top ten media markets,such as New York City, Dallas, LA, Chicago, Atlanta, and San Francisco havereached over 20 million.Over 25 traditional press features written about B. from American Baby Magazine(6.6 million readers), BabyTalk (5.5 million readers) and Parenting (2.15 millionreaders) to regional print features like Time Out Chicago Kids (130,000 readers),San Diego Family Magazine (120,000 readers) and the Boston Herald WeekendEdition (2.5 million readers).Radio Appearances: 150,000 people listened to Chief Toymaker Gisela Voss tellthe B. story on National Public Radio’s Callie Crossley Show. 2
e blogosphere is in on the fun. 107 blog posts written about B. by top national bloggers like Swiss Miss (80,000 hits/month) Design Mom (20,000 hits/month) and Cool Mom Picks (65,000 hits/month) and — no less important — many, many small gorgeous blogs like goodlookinglife.com and confessionsofacookbookqueen.com which may only reach a few thousand but do so with depth and a generosity of spirit that tugs at heartstrings. B. has become a most talked about brand on such inﬂuential message boards as thebump.com, thenest.com, babycenter.com and babygaga.com B. has been recognized outside the Mom blogosphere as well: In the Design World (Daily Candy reaching 359,419 readers). In a consumer ﬁnance site (AOL’s Wallet Pop reaching 3.3 million readers). In the Environmental Move- ment (Tree Hugger reaching 1.3 million readers). B. is sweeping award shows: 34 Awards+ special recognition won: including the coveted Disney Family Fun T.O.Y. Toy of the Year Award for Meowsic and 14 toys by B. being highly rated by Able Play™ for children with special needs.rough all of our marketing and PR outreach we have achieved 54.5 million impressions. Added to the 2.5 million kids who received a B. toy, and moms who thus got introduced to our story through our packaging and quote booklet... we have 57 million “impressions.” 3