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They love to shop, especially online
6
45%
Clothes
Toys
Online games
Offline games
Books
Electronics
Music
Fashion accessories
Shoes
Movies
Sports equipment
Beauty products
55%
46%
54%
53%
47%
44%
56%
47%
53%
47%
53%
50%
50%
43%
57%
45%
55%
53%
47%
40%
60%
49%
51%
Offline Online
Percentage of Gen Z who prefer shopping online vs. offline
Source: JWT Intelligence 2012

They love to shop, especially online
6
45%
Clothes
Toys
Online games
Offline games
Books
Electronics
Music
Fashion accessories
Shoes
Movies
Sports equipment
Beauty products
55%
46%
54%
53%
47%
44%
56%
47%
53%
47%
53%
50%
50%
43%
57%
45%
55%
53%
47%
40%
60%
49%
51%
Offline Online
Percentage of Gen Z who prefer shopping online vs. offline
Source: JWT Intelligence 2012

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