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There is a population tsunami approaching
Source: U.S. Census Bureau, 2012 (via Mintel 2014)
( 20-37 )
( <19 )
( 69+ )
( 38-49 )
( 50-68 )
More than a quarter of
belongs to Gen Z, and with
each birth, the segment is
361,000Approximate number of babies
born in the world each day.