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Generaciones de Consumo
Generaciones de Consumo
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There is a population tsunami approaching
3
Source: U.S. Census Bureau, 2012 (via Mintel 2014)
Millennials
( 20-37 )
24.5%
Gen Z
( <19 )
25.9%
Swing
( 69+ )
10.5%
Gen X
( 38-49 )
15.4%
Baby Boomers
( 50-68 )
23.6%
More than a quarter of
America’s population
belongs to Gen Z, and with
each birth, the segment is
growing.
361,000Approximate number of babies
born in the world each day.

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