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Their attention spans are getting shorter
29
Gen Z are the ultimate consumers of snack
media. They communicate in bite sizes.
Research studies suggest that their brains have
evolved to process more information at faster
speeds, and are cognitively more nimble to
handle bigger mental challenges. But, getting
and keeping their attention is challenging.
Source: National Center for Biotechnology Information, U.S. National Library of Medicine, The
Associated Press
8 secis the average American
attention span
(down from 12 sec in 2000)
11%of children 4-17 years old
have been diagnosed with
ADHD (up from 7.8% in
2003)

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