GEN Z 2025
MUCH ADO ABOUT ONE THING
Think about Gen Z as having rapid focus,
instead of a rapid lack of focus. By diving deeper
into specific fields of interest, Gen Z are creating
a world of highly specialized experts. The kid
who loves cereal so much he builds sculptures
out of them, or the one whose sneaker passion
makes him a designated sneakerhead. Digital has
armed them with the ability to source alternative
means of entertainment and learning, resources
and interests outside of what they’re taught in
a classroom, by their parents, peers, or coaches.
They’re getting an early start on Malcolm
Gladwell’s 10,000 hours of deliberate practice to
become skilled, as detailed in his book Outliers.
In fact, 47% of teens already consider themselves
to be experts at something (s&h).
OF TEENS ALREADY CONSIDER
THEMSELVES TO BE EXPERTS
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