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SPEARHEADING CHANGE AT THE SPEED Gen Z 2025: The Final Generation

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SPEARHEADING CHANGE AT THE
SPEED OF CULTURE, GEN Z ARE
THE FINAL GENERATION.
OF THE US POPULATION
BY 2020
IN BUYING POWER:
FINANCIAL INFLUENCERS
GROWTH IN MULTIRACIAL YOUTH
SINCE 2000; 46% NON-WHITE:
HYBRID BACKGROUNDS
AND...THEY’RE NOT
MILLENNIALS
40%
$44 BILLION
50%
WHY GEN Z ?
Copyright © 2015 sparks & honey. All rights reserved.

SPEARHEADING CHANGE AT THE
SPEED OF CULTURE, GEN Z ARE
THE FINAL GENERATION.
OF THE US POPULATION
BY 2020
IN BUYING POWER:
FINANCIAL INFLUENCERS
GROWTH IN MULTIRACIAL YOUTH
SINCE 2000; 46% NON-WHITE:
HYBRID BACKGROUNDS
AND...THEY’RE NOT
MILLENNIALS
40%
$44 BILLION
50%
WHY GEN Z ?
Copyright © 2015 sparks & honey. All rights reserved.

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