GEN Z 2025
Gen Z were born twitching screens in their
mothers’ wombs. But in 10 years, they’ll hark
back to the unplugged era. Getting up from
the sofa and manually turning on the lights will
become an experience. Feeding their tastes for
customized absurdity, we’ll see more yoga classes
turned breweries, hot dogs served on a bed of
peanut butter and heartfelt messages scrolled
on real potatoes (yes, potatoes). Seeking out
Before Digital experiences – camping, device-
free slumber parties, wearable-free dinners – will
become celebrated gatherings. But probably for
not for longer than a day or two.
They won’t want to miss your message for too
long, after all.
Reverence for B.D.
UNPLUGGED PASTURES – IN 2025
Gen Z will revere
messages on real
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