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AGENCY OF RELEVANCE
DATA AS CURRENCY
The notion that you own your personal data
and therefore you must give permission for it to
be used or sold. In 2015, the personal data
marketplace will evolve, and people will
become more concerned about building their
data profiles for commercial gain.
CULTURAL CHALLENGE
Visit the website for DataCoup
https://datacoup.com/ Note: Why
is this company in business? Who
is buying this? What would your
data be worth?
D
Image: violetkaipa / SHUTTERSTOCK

Published in: Lifestyle, Marketing
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