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AGENCY OF RELEVANCE RENTAL MOM 2016 A-Z Culture Glossary

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AGENCY OF RELEVANCE
RENTAL MOM
We’ve seen the rise of the surrogate (everything) and
rental (anything), and now for $40 Millennials can rent a
mom-like-person for an hour. Rental Moms offer a
shoulder to cry on, help polishing a resume or buying
gifts and solid life advice. With families spread out
across long distances, Rental Moms fill an immediate
local need for human connection and parenting. Expect
more rental services, like Rental Moms, to be introduced
in 2016.
CULTURAL CHALLENGE
Is it more quirky than useful? Do
you have your own ‘Rent a
_____’ idea? Brainstorm a few,
or try out your own Rent a Mom.
R
© SPARKS & HONEY 2015
image: Lopolo/ SHUTTERSTOCK

Published in: Lifestyle, Data & Analytics
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